Ted Talk Analysis

Patricia Ryan talked about her experience in living and teaching english for over 30 years in the gulf where she has seen vast cultural and linguistic change. This strategy helped her build her credibility with the audiences. The topic of her speech at Ted was â€Å"Don’t Insist on English! †. She addressed the question: Is the world’s focus on English preventing the spread of great ideas in other languages? The primary audience to her speech was English teachers. Patricia Ryan has the same background that helps the primary audience to relate to her.There were many questions in her speech that trigger the audience to think, it created audience interaction in he speech. Although answers were not expected from the audiences, Patricia Ryan gradually reveals the solutions to the issues in a very well organized fashion throughout her speech. She opened her speech with a little bit of humours related to the topic, this helped the audience to loosen up a bit and ready t o accept what she was trying to deliver while making her a likeable person to them.She delivered a very persuasive speech with an indirect approach. First she revealed a prediction of how number of languages in the world will decrease overtime through globalization of English. She then supproted this claim with statistics. Throughout the speech Patricia Ryan told various kinds of facts that relates to the topic. Stories of actual events was her way of slowly persuading the audiences and selling her ideas. Since indirect approach is harder to follow and harder to understand, Patricia Ryan had all her facts and stories well organized.Every one of her facts and stories had a purpose of delivering her next point in her speech. Patricia Ryan’s communication style was ‘sell’. She was trying to sell an alternative ways of doing things. She persuade the audience through her credibility as a very experienced English teacher while staying modest throughout her speech. Her tone was very confident , persuasive, and sometime humourous. She tried to communicate with pictures sometimes funny pictures to attract audiences’ attention.Her languange use was very clear and slow yet you can hear power in her speech. She used various natural body language. We find that Patricia Ryan’s speech was delivered in a very well organized manner and very persuasive. She was well qualified to deliver the speech with her vast experience in English teaching industry. With her credibility, the audiences who were mostly English teachers were easily relate and persuaded to her ideas. Supported by tatistics and facts while a little bit stories here and there helped her to further persuade the audience into her cause. These statistics and facts acted as her supporting arguments to her main idea. Indirect approach in this case was used successfully as in her way of delivering her ideas she showed many of those arguments and proofs to support her main idea at the con clusion of her speech. Her closing was emotional and interacted with the audiences’ spirit. Inviting them to her cause in a very persuasive and energetic way. Ted Talk Analysis Patricia Ryan talked about her experience in living and teaching english for over 30 years in the gulf where she has seen vast cultural and linguistic change. This strategy helped her build her credibility with the audiences. The topic of her speech at Ted was â€Å"Don’t Insist on English! †. She addressed the question: Is the world’s focus on English preventing the spread of great ideas in other languages? The primary audience to her speech was English teachers. Patricia Ryan has the same background that helps the primary audience to relate to her.There were many questions in her speech that trigger the audience to think, it created audience interaction in he speech. Although answers were not expected from the audiences, Patricia Ryan gradually reveals the solutions to the issues in a very well organized fashion throughout her speech. She opened her speech with a little bit of humours related to the topic, this helped the audience to loosen up a bit and ready t o accept what she was trying to deliver while making her a likeable person to them.She delivered a very persuasive speech with an indirect approach. First she revealed a prediction of how number of languages in the world will decrease overtime through globalization of English. She then supproted this claim with statistics. Throughout the speech Patricia Ryan told various kinds of facts that relates to the topic. Stories of actual events was her way of slowly persuading the audiences and selling her ideas. Since indirect approach is harder to follow and harder to understand, Patricia Ryan had all her facts and stories well organized.Every one of her facts and stories had a purpose of delivering her next point in her speech. Patricia Ryan’s communication style was ‘sell’. She was trying to sell an alternative ways of doing things. She persuade the audience through her credibility as a very experienced English teacher while staying modest throughout her speech. Her tone was very confident , persuasive, and sometime humourous. She tried to communicate with pictures sometimes funny pictures to attract audiences’ attention.Her languange use was very clear and slow yet you can hear power in her speech. She used various natural body language. We find that Patricia Ryan’s speech was delivered in a very well organized manner and very persuasive. She was well qualified to deliver the speech with her vast experience in English teaching industry. With her credibility, the audiences who were mostly English teachers were easily relate and persuaded to her ideas. Supported by tatistics and facts while a little bit stories here and there helped her to further persuade the audience into her cause. These statistics and facts acted as her supporting arguments to her main idea. Indirect approach in this case was used successfully as in her way of delivering her ideas she showed many of those arguments and proofs to support her main idea at the con clusion of her speech. Her closing was emotional and interacted with the audiences’ spirit. Inviting them to her cause in a very persuasive and energetic way.

Frankenstein: The Danger of Knowledge Essay

â€Å"It was on a dreary night of November, that I beheld the accomplishment of my toils. With an anxiety that almost amounted to agony, I collected the instruments of life around me, that I might infuse a spark of being in to the lifeleless thing that lay at my feet. It was already one in the morning; the rain pattered dismally against the panes, and my candle was nearly burnt out, when, by the glimmer of the half-extinguished light, I saw the dull yellow eye of the creature open; it breathed hard, and a convulsive motion agitated its limbs† (Shelley, 34). Thus begins the horror in Mary Shelley’s well-known gothic, romantic fiction, Frankenstein. This literary work, published in 1818, tells the story of a young scientist who comes upon the secrets to create life. The novel begins with the correspondence of letters between Captain Robert Walton, a young English explorer in pursuit of discovering the Northwest Passage, to his sister Margaret Saville. The first few letter s in the novel recount to Margaret the progress of Walton’s voyage. Upon reaching a plot of impassable ice, Walton encounters Victor Frankenstein upon a slab of ice, and brings him aboard the ship. As Walton nurses the dreadfully weakened Frankenstein back to help, his vigor for seeking success and the unknown leads Frankenstein to relate the story that led to his misfortune. Frankenstein begins relating his story to Walton. He tells Walton about his family and childhood in Geneva. Frankenstein recounts of his love for science and seeking out the causes of things since he was very young. Upon coming upon the works of Cornelius Agrippa, Frankenstein is enraptured with philosophy and the thought of creating life. This love led Frankenstein to attend the University of Ingolstadt, where he studied chemistry and natural philosophy. As his time passed there, Frankenstein became increasingly obsessed with discovering the secret of life. This led to a continual pouring and dedication to that one area, until he at last discovered it. Upon discovering the secr et of life, Frankenstein poured himself into forming a human from old, decaying body parts and brings to life his creation. Though he initially began praising his creation, his joy soon turns to horror at realizing the grotesque, appalling being he created. Frankenstein flees from the creature, and returns to find it gone. As the novel progresses, each of Frankenstein’s loved ones is killed, and he vows himself to seek out the creature and destroy it. The novel shares the story of the incidents that led up to the  creation of the monster and the sad destruction of the innocent affected by one man’s unharnessed passion to seek knowledge no matter the cost. Throughout the novel, Shelley portrays the theme of the danger of knowledge in the characters of Walton, Frankenstein, and the creature. Mankind, since its beginning, has always had a great thirst and craving for knowledge. In Frankenstein, Shelley seems to question the wisdom in such a pursuit and sends a precautionary warning to those who read it. This thirst for knowledge, though it can be a blessing and beneficial, can become a danger ous endeavor. The first character that Shelley introduces that shares this passion for knowledge and the unknown is Robert Walton. At the beginning of the story, Walton begins by writing to his sister and informs her of his yearning to seek out the unknown. Walton expressed to his sister how she cannot imagine the benefit that he would, â€Å"confer on all mankind to the last generation, by discovering a passage near the pole to those countries, to reach which at present so many months are requisite; or by ascertaining the secret of the magnet, which, if at all possible, can only be effected by an undertaking such as mine† (Shelley, 20). This quote exemplifies from Walton’s letter how passionately he sought out after knowledge. After Walton finds Frankenstein and brings him aboard, he explains his pursuit to Frankenstein. Walton expresses that he would sacrifice, â€Å"my fortune, my existence, my every hope, to the furtherance of my enterprise. One man’s life or death were but a small price to pay for the acquirement of the knowledge which I sought for the dominion I should acquire and transmit over the elemental foes of our race† (Shelley, 11). This quote foreshadows the dangerous path Walton is treading upon. Once compared to the story of Frankenstein, the reader can understand that the dangerous road Walton was on, could ultimately lead to a similar result as Frankenstein’s. Both men fervently sought knowledge without mind of the end result. Walton and Frankenstein shared a concern only for the present and the fame and knowledge that could be attained now, without considering the possible deadly fruit of their labor. Thankfully, Walton heeded the advice of Frankenstein, and was spared a possible dreadful ending. Unfortunately, Frankenstein had not been given the same warning in advance, and was forced to reap the fruit of his pursuit. The second main character that Shelley introduces that contains a p assion for knowledge and the unknown is Victor  Frankenstein. When Frankenstein is found by Walton, he relates his story to him after perceiving that Walton walks on a similar path as he once did. He expresses his horror in the thought when he cried out, â€Å"Unhappy man! Do you share my madness? Have you drunk also of the intoxicating draught? Hear me,- let me reveal my tale, and you will dash the cup from your lips!† (Shelley, 12). Frankenstein wished to save Walton the agony and pain from walking along the stinging road that he had traveled upon. Frankenstein soon begins his narrative of his story and related to Walton how his thirst for knowledge and the unknown had begun while he was yet a young child. He tells of how he became obsessed with natural philosophy and chemistry, and the elixir of life upon entering the University of Ingolstadt. As he knowledge and intelligence grew, so his infatuation with the human frame and discovering the secret to create life. At last, Frankenstein came upon the secret that led him to begin the construction of a creation- a being that he could breathe life into. As he worked, he was blinded to the thought of what may result of thi s creation, and he worked continually. Not for a moment did Frankenstein step back to rationalize what he was creating. He was blinded to all except the thought of success and creating life. As a result, Victor’s creation was formed. As the monster came to life, only then did Victor understand what he created. He abhorred his own creation, and could not lay eyes on it for fear and horror. Frankenstein’s uncontained ideas and thirsts caused him severe pain as his creation destroyed all he treasured. The third and final example in Shelley’s novel that displayed a desire for knowledge was the Frankenstein’s creation- the monster. When the monster was first created, he was as a newborn babe. Unable to distinguish his surroundings and completely defenseless, he wandered around searching for comfort. Like a child, he grew in knowledge as he roamed, and soon was able to distinguish between simple items such as the sun, moon, berries and fire. As the creature continues to learn and fend for himself, he came upon the hovel of the DeLacey family, where he remained for quite some time , observing the family. The monster becomes fascinated by the family, and begins to learn from their example. As he learns, he strived to be able to communicate with them and to share a relationship with someone, such as they had. The more the monster observed the family, the more he longed to be accepted and human. When Safie joins the DeLacey family, they begin teaching  her how to read and speak, and so also do the lessons of the monster begin. As he grew in knowledge, his eyes were opened to understand more and to believe that if the humans were rationalized with, they would come to love him once they realized the kind heart inside of him. Contrary to what he hoped, the monster was rejected by the DeLacey Family, and sought after the creator who brought him into his miserable existence. The monster had sought for the knowledge of love and acceptance, but never found it. He himself states that though he destroyed Frankenstein’s dreams, â€Å"I did not satisfy my own desires. They were for ever ardent and craving; still I desired love and fellowship, and I was still spurned† (Shelley, 165). The monster had sought for the knowledge of love and acceptance by perceiving humans, but realized that he alone would always be separate from that gift. This knowledge and revelation led to his anger and hatred towards mankind and his creator, who also abhorred him. There was no one left to love him, and for that he swore anger and vengeance on his creator who had created him and left him in that state. As the monster grew in knowledge, he grew in bitterness and hatred knowing that all mankind had to offer was exclusively kept from him. His anger came from his rejection and dissatisfaction of knowing that he alone would never be able to experience love, kindness, and sympathy from another fellow human being for as long as he lived. Mary Shelley sent a very clear message through her novel, Frankenstein. She warned that those who seek knowledge and secrets might attain them, but lose everything they treasure and care for in the process. Just as in the case with Victor Frankenstein, sometimes unharnessed thirst for knowledge can lead to a devastating end that not only hurts the person seeking knowledge, but all those around them. Shelley sent a message that, like Walton, one must take the time to sit and consider the cost of their enterprise before it is too late. If they are blinded by their goal, they will not see the cost of their search until they cannot turn back. Shelley’s message was not only for those in the 1800’s, but can be said for those in the twenty-first century. In a time when new discoveries are being made every day, is anyone taking into account the detrimental costs that it may have on those in society? Advancements are being made every day, but so many of them have been used to harm society, more than advance it. Shelley’s warning is one that needs to be taken into consideration even today. If not, who knows how many monsters  and creations will be released into this world.

MediaCorp’s “Police and Thief” Essay

1. Short summary of my understanding of the question and my thesis statement 2. State some obvious similarities and differences between the 2 case studies. 3. Dissect each case study with the following categories in mind: a. Narratives b. Genres c. Representation d. Ideology e. Scenes 4. Conclusion 5. Some other things to think about: a. Give concrete examples. b. Aspects of styles. These two shows are very Singaporean. By this I mean that they contain many elements which are unique to my country, elements which only within the paradigm of our society will resonate with local viewers. Homerun, an Asian remake of the internationally acclaimed Iranian movie Children of Heaven is a movie directed by Jack Neo, who is a local celebrity best known for his comedic prowess and the many comedy shows under his name. Police and Thief is a relatively new weekly half-hour sitcom shown on Channel 5 which has yet to set a foothold in the heart of local audiences. These locally produced shows use, essentially different techniques in many areas to present the story to us while making use of our experiences as Singaporeans to help us understand and appreciate the shows from their story/plot to the surprises and nuances contained within. I will proceed to show you how the techniques used are also more different than similar. A distinction between the two shows is the element of narration. Cause and effect is employed to effectively present the story or stories in the shows. It is not uncommon to find secondary stories in an episode of a situation comedy or sitcom. These are often inserted into the plot and often come together in conclusion at the end of the episode. In Police and Thief, the show starts off on this episode with Lee Tok Kong the main character of the show wanting to get under the blanket with his wife and due to common reasons of tiredness and falling asleep quickly, has his pleas ignored. This scene is related to how Tok Kong later reacts to the wiles of a less than archetypical femme fatale. There is another story inserted in between, which shows how the neighbour’s sons, Rudy and Rafi having an unspoken conflict over a common love interest. This plot development has no explicit and implicit impact on the main story mentioned earlier. It almost feels like tokenism has taken place, either to fill up the half hour of screen time or to give emphasis to the other characters in the sitcom. In Homerun, it is quickly established that poverty leads to a lack of options and hence with the losing of shoes early into the movie, we see the main ’cause’ in the show that explains later effects. The show revolves around how the main characters are thwarted at every attempt to obtain a new pair of shoes or retrieve the old pair. We do not see scenes that have no relation to any other. In fact the entire narration of Homerun is about a search for a cause-shoes. Both the shows have different range of stories. There is less suspense buildup in Police and Thief and this is probably due to restricted narration where both the audience and the characters in the show know the same information at relatively equal times. The only example of unrestricted narration in the recent episode was when Rudy cheated on his promise to his brother Rafi behind his back to get a chance to go out with the girl, Cecilia, they both like. Rafi only found it out in another scene when Cecilia whom similarly does not know of the conflict called their home. In this case, we know more than several characters in the show at a particular time. In Homerun, during the opening sequence of Chew Kiat Kun running errands for his family, it is quickly established that a rag-and-bone man had taken away the pair of shoes which Kiat Kun had put down. Kiat Kun has no idea how the shoes had mysteriously disappeared and hence his sister Seow Fang too. In this scene alone, a beautiful play on camera angle suffices to keep us in suspense till much later in the show. This seemingly passing top down close up scene of the gnarled hands removing the shoes helps to tug hard at our heart strings when we later realize the rag-and-bone man is blind. The above is a good example of how both restricted and unrestricted narration can be developed from one scene. We know who had taken away the shoes (unrestricted narration) but like the characters in the show we have no idea he was blind (restricted narration). These two shows belong to the 2 commonest genres in Singapore. Police and Thief can be classified as belonging to the â€Å"HDB† genre. In fact this plot of this particular sitcom revolves around the conflict faced by two men who live in close proximity. It has an appeal particular to local viewers who are able to appreciate the familiar settings. One example which we can relate to is the scene of Lily, Tok Kong’s wife who repeats a punch line in a scene where her face is framed in the center of our common older HDB window panes. It is common to see neighbours walking and talking from the same angle for those who have lived in HDB flats. Homerun is a social commentary and even as it is based in 1965, the year Singapore became independent, it reflects on socio-political situations which were prevalent during the time of filming i.e. the water issue between Malaysia and Singapore. Another genre which is mixed into both these shows is the coffee shop genre, featuring many scenes of meeting and interactions at local coffee shops. We see this in Police and Thief where Tok Kong was being interviewed by a lady near the beginning of the show and in Homerun, Kiat Kun helps out his teacher from school who is close to collapsing from shortness of breath at a roadside coffee shop. There is obvious stereotyping in Police and Thief. Tok Kong is your typical gangster or â€Å"Ah Beng† in colloquial terms. He has wild, pointy gelled hair and wears colourful clothing, even for sleeping attire (Opening scenes). His heavily accented Singapore Colloquial English (SCE) (â€Å"Don’t play with my heart†) and his love for techno music scream â€Å"Ah Beng†. He is put in direct contrast with his neighbour and antagonist in the show Sergeant Dollah who is a policeman. Dollah is characterized with short hair, very neat and righteous. These stereotypes alone set the premise for tension and conflict as neighbours. It is akin to Phua Chu Kang versus his sister-in-law Margaret. The stereotypes in Homerun broadly differentiate the rich and the poor. A simple comparison can be made between Beng Soon and Kiat Kun, friends of opposite ends of the economic spectrum whose relationship sours then mends in the course of the show. Beng Soon is cast in shirts, clean with well-gelled hair (in school) and stands at a good head taller than Kiat Kun. His friend however is almost always dirty, with smudges on his singlet and/or face. Even during a game of soccer, Beng Soon provides the soccer boots and he is the only one on the field with soccer socks. Tok Kong as the gangster also becomes an icon easily associated with local shows of similar genres. There is no obvious icon in Homerun. It uses a motif rather, to play out the story. There were multiple scenes of close ups of your ‘Bata’ white or dirty shoes (in the shops or in the background with Seow Fang’s face in the focus). Many scenes of tension started because of shoes e.g. the shoes slipping off and into a canal full of rushing water and even in the scene where Seow Fang’s teacher paces as the children are exercising). These scenes feature changes in music, close ups with dialogue in the background, all to draw attention to the motif in the show. During the scene at the well with the confrontation between the two groups of boys, we see wealth being equated with power, that Beng Soon who was the rich one could actually decide who got to use the well. This is perhaps the director’s ideology portraying the way Malaysia hordes over us in the water issue. The premise of Homerun revolved around three things: shoes, intelligence and power being associated with wealth. Jack Neo parodies the socio-political situation between Singapore and Malaysia using the three elements with shoes being the water, Singapore being the more intelligent country and power that Malaysia holds over us due to their superior water resource. The two shows end differently too. The end of the sitcom is close without answered questions while the cryptic ending of Homerun leaves us pondering what the director would have us think as we leave the cinema. There is no element of suspense left in Police and Thief to entice the audience to look out for the next episode, unlike a soap opera. Even as both shows make use of our experience to enhance our appreciation and understanding of the shows, they obviously use several different techniques and some similar ones to bring forth the essence of each individual story. These different methods highlight certain elements essential to the plot of the stories and ultimately help us to enjoy the shows as Singaporeans.

Events [in his life and around him] that shaped Glenn Gould's adult Research Paper

Events [in his life and around him] that shaped Glenn Gould's adult life - Research Paper Example In 1939, when he was 7 years old, he started to go in the Toronto Symphony concerts. Between 1940 and 1944, Gould went through all exams from Grade 3 to Grade 10 in the Toronto Conservatory of Music in which he studied piano. After Grade 10, Gould started to study theory until 1947. He won many medals from that conservatory for the next 10 years, and also performed in many functions meanwhile. Between 1948 and 1950, Gould discovered the Schoenberg music through Guerrero. From this time onwards, he became a champion of the Schoenberg music for the rest of his life. In July 1951, Gould made an honoring speech for late Schoenberg. From 1952 onwards, he spent most of his time with his family. He gave himself time to prepare himself as an adult musician. In 1957, Gould released his last â€Å"Radio Canada International transcription disc (Programme 140): Brahms's Piano Quintet, with the Montreal String Quartet† (Bazzana). Soon after that, Gould stopped playing piano aggressively. à ¢â‚¬Å"He was the James Dean of classical music† (Page cited in Clarkson). Works Cited: Bazzana, Kevin. â€Å"Timeline.† 2011. Web. 1 Apr. 2011. . Clarkson, Michael. â€Å"The secret life of Glenn Gould.† 25 Aug. 2007. Web. 1 Apr. 2011. .

Was the colllapse of Muammar Qaddafi's dictatorship caused by the Essay

Was the colllapse of Muammar Qaddafi's dictatorship caused by the western world, because of the benefits they would aquire from - Essay Example However, on a closer scrutiny of the same footage, and that which lies behind the same, one can start making a discovery of an anomalous tale that casts a rather unflattering light on a number of the elites in both American and British (Western world) establishments. Over these four decades reign, different individuals from the Western world got mixed up, in one way or the other, with Gaddafi and his form of leadership. There are those who were solely in pursuit of his money and as thus not only flattered, but also sneaked to him since they were pursuing friendship with him. On the other hand, there are those (and this formed the larger group) who saw him as their enemy. The latte even went a step further to avails their resources in turning Gaddafi into assort of a 2-dimensional cartoon-like worldwide villain (Curtis 1). Those who had taken active roles in ensuring that Gaddafi's leadership crumbles were not solely politicians, but also included spies and journalists from such agenc ies as M16 and CIA, public relations (PR) firms, members of Washington think tanks, humanitarian intervention philosophers, leaders of the IRA, academics and posh left wing revolutionaries. All these groups had varied aims and this made them use this African leader in different ways. Seemingly, almost all these groups were in fear in the sense that both power and influence were slipping away from them in a hurried manner and that they were hardly certain of what was to happen next. However, this paper is geared toward availing an in-depth understanding of how the Western world had instigated the collapse of Muammar's dictatorship and how the West would benefit from the same (Watson 1). Introduction Majority of the claims from the Western world have actually painted Muammar Gaddafi to be among the evil individuals to have ever existed. On the contrary however, and in my view, Gaddafi might not have been such evil. History has it that having been at some point a poor nomad, Gaddafi ro se up strongly to overthrow a characteristically vicious pedophilic monarch. Additionally, he did fight for the rights of the poor as well as women in the Libyan society. In a global view, Muammar was on the forefront in fighting for the rights of the African continent against Western Imperialism (Roberts 1). It is even arguable that were it not for the Western propaganda machine- commonly known as the media- the accomplishments this African persona had made would have earned himself great prize including the Nobel Peace Prize, thus positioning him among the greatest leaders of the world of the century that has already had its sun setting. It is only that the media could hardly talk of the good things that Gaddafi had done, like being the very first head of state in the African continent to craft the very first true contemporary democracy as contrasted to a majority of the fake democracy representations in many other countries. Unlike the quoted democracy in nations, where only thos e with political say and the banks have the power and not the people, the Libyans truly had the power bestowed upon them. Muammar's Libya possessed a democracy superior to most of the countries in the world and this was annoying to almost all the Western nations- which could hardly bear the thought of a third world country having superior political system than that of their own. If dictatorship was anything to go by,

High density Plasma CVD Research Paper Example | Topics and Well Written Essays - 2500 words

High density Plasma CVD - Research Paper Example These include silicon, carbon, nitrites, carbides, oxides and also many others. In semi-conductor world, CVT is majorly used in the fabrication process of the semiconductor devices and to the exposure of the amorphous SiO2, Silicon Germanium and tungsten etc. The CVD is also the cause of the production of synthetic diamonds. The major importance of CVD in the industry lies in the fact that this process uses the gases as reactants. So the gas’s properties give much support to the reaction procedures. CVD is far most the best and reliable deposition phenomenon/process present. Its advantages include Versatile in nature – any element can be deposited either metallic or non-metallic About 99.99-99.999% pure results Formation of the material less than the melting point Nearly 100% density Economical There exist various types of Chemical Vapor Deposition. These include Atmospheric pressure CVD (APCVD), Aerosol Assisted CVD (AACVD), Hot Wire (HWCVD), Atomic Layer CVD (ALCVD), Low Pressure CVD (LPCVD), Metal Organic CVD (MOCVD), Plasma Enhanced CVD (PECVD) Rapid Thermal CVD (RTCVD), Remote Plasma Enhanced CVD (RPECVD), Microwave Plasma Assisted CVD (MPACVD) and Ultra High Vacuum CVD (UHVCVD). Introduction to High Density Plasma CVD Now I will start a proper introduction of the High Density Plasma Chemical vapor deposition HDP-CVD). The HDP-CVD process is majorly used for the dielectric gap filling in semiconductor devices manufacturing at very micro level. It is used for the Shallow Trench Isolation (STI) and the dielectrics inter layers in 180-nm, 130-nm and 90-nm technologies. Hope fully it will start for the 65-nm and 45-nm technologies too. Gap fillings at such a small scale are very difficult task. While doing the edge gap filling some factors are also keep in consideration like raising the wafer temperature, plasma density and lowering of the deposition pressure. The reaction chamber is used for the process. Scientists have developed the new generat ion tools for the higher plasma density. The HDP reaction chamber is included the two sources of the radio frequency (RF). These are coupled with the plasma as inductively and capacitively. Inductive RF controls the plasma density and capacitive RF controls the physical bombardment of ions to the wafers or substrates. The reaction chamber will be discussed in detail later on. HDP-CVD gives improved characteristics for the gap filling in the semiconductor fabrication. A process is explained here as an example. A semiconductor material or substrate is loaded in the reaction process chamber. The high density plasma is generated by the gases including oxygen, silicon, hydrogen and a chemical etching gas which is nitrogen free. This plasma is generated exactly on the substrate semiconductor. After this process the chemical semiconductor substrate is heated to a very high temperature. Normally it ranges from the 550 degree Celsius to 700 degree Celsius. This procedure helps in filling the gap regions without any side effects to the substrate. The layer for filling the gaps is of the silicon oxide. Fabrication Process The process of the high density plasma CVD comprised of the different claims which are as follows The steps which involved in the high density

On the Morning of Christs Nativity focuses on the Incarnation, Lycidas Essay

On the Morning of Christs Nativity focuses on the Incarnation, Lycidas on the Resurrection, but both treat of redemptive divine power. How does Miltons u - Essay Example Though the first poem, â€Å"On the morning of Christ’s Nativity,† deals primarily with the temporal aspect of Christ in the manger and the spectacle of such an event, Milton breaks through the constraints of time and accesses scenes of new life from diverse eras in order to feed the situation with its due amount of reverence. With the second poem, â€Å"Lycidas,† Milton does something similar, in that he treats the death of the mortal with such an eternal quality that it highlights the new and eternal life that is granted each human by the Christian doctrine to which he subscribed. In the poem that focuses on the birth of Christ, Milton effects a slight deviation of emphasis when he writes of the morning, rather than the night of Christ’s birth. The action has its desired effect, as morning is necessarily brings accompanied by the images of newness and life. The idea of Christ’s bringing redemption â€Å"from above† (1.4) dovetails with the image of the morning, as this new day or new life might be considered a gift from the rising sun, which issues its light from above. However, the comparison of the sun to Christ exists only in incipience here; later it becomes more obvious in the depiction of the sun recoiling in deference to the greater light of One who gives a greater life (VII.79-84). The idea of the Incarnation is present not just in the mention of Christ’s birth but in the treatment of the things surrounding it. Christ is named â€Å"that Light unsufferable† and is depicted as shedding the cover of his glorious environs; but being light, He penetrates and animates â€Å"a darksome house of mortal Clay† (II.14). This is a direct reference to the Incarnation, but it also calls forth the idea of the beginning of time and of all life, where God came down and animated not just the earth’s verdant cover, but the earth itself by blowing his breath into the clay and giving life to man. The image of death vanquished is also utilised as a method of

Business Law Essay Example | Topics and Well Written Essays - 250 words - 44

Business Law - Essay Example The company should seek a temporary work permit in the United States. The company should also seek the assistance of an approved attorney who prepares the form "I-94---Arrival and Departure Record making it easier for contractors to work efficiently in America. The company should also seek labor certification from the immigration office for their constructors. We are a foreign construction company seeking to expand our services to the United States. The letter aims to inform and register our company with the tax department as a move to comply with the necessary tax obligations. Mrs. Photolover failed to seek the necessary copyright when selling the photographs though she specified the exceptions. Mr. Likesdrawing used someone’s material outside the stated exceptions without the consent of the developer. Mrs. Photolover should sue to discontinue the sale of the said pictures and obtain a valid copyright. Mr. Likes drawing should argue on the basis of fair usage as the picture lacks a valid copyright. Producers developed an anti-competitive practice that involved price fixing. Consumers are protected by law from acts of price fixation, and the companies can be sued. The Sherman Act prevents acts of collusion among producers to fix prices, and violations attract fines of up to $10 million for corporations and $350000 or a three-year imprisonment or both for individuals. The case relating to Apple Corporation is based on the antitrust laws and competition issues. The possible outcomes include the requirement for Apple to prove that their acquisition is based on economic policies and also illustrate the desire of a fair competition with no intention of unfair practices. Where Apple fails to prove the fair competition, the European Commission will illustrate its fears before the judge. The judge can abolish the deal in venturing in the music streaming industry or provide various obligations that the company has to follow. A similar case example involved the case

Postmodernity Essay Example | Topics and Well Written Essays - 1000 words

Postmodernity - Essay Example Talk about religion, culture, art and even technology and you are certainly confronted with both fundamentalists and a new wave of thinkers who will normally feel that postmodernism should be the accepted way of life (Anderson 2003). Well, it then begs the analysis of the whole concept of postmodernism to clearly see its true connotation and to draw lines between the term and the conventional modernism. Modernism, contrary to popular knowledge, has been in existence since somewhere in the late 17th or early 18th centuries (Chan, 2008). It is a period that radically transformed all manner of life in science, art, religion, culture etc. The ideas and thoughts propounded by postmodernists are normally subjects of much analysis. This arises out of the true nature of postmodernism. It has normally been seen that postmodernists are driven by that ultimate opposition and antipathy towards modernism. Whatever is conventional in the mindset of the modernist is therefore what the postmodernist seeks to prove wrong and nullify as old and traditional (Deely, 2001). A more recent trend seen is where postmodern fundamentalists have been constantly attacking and questioning some of the most celebrated knowledge in academic and professional realms (Eagleton, 2000). As a very special characteristic, postmodernism fundamentally relies on the voice of reason and the ability to inspire change through the avoidance of the bandwagon effect where humanity simply borrow from their past without much thought or ability to think and analyze what is good for them. With modernism, humanity evidenced the development of the Enlightenment era in which reason was used to establish fundamental truths about the world (Docherty, 2003). These truths have gradually been developed and have guided life for the past few centuries. Well, it has to be realized that postmoderns are normally against such guiding principles. To them, the concepts of morality and ethics, which are normally considered univer sal, are merely subjects of personal and subjective decision. In several instances, it can be seen that postmodernity tries to bridge the gap that is normally left with the flaws of modernism. In a critical perspective, postmodernism is not simply a way of life. On the contrary, the word is simply meant to address a wide range of social, economic, cultural and political changes that have lately inundated the world. It is the modernistic way of life supplemented with modern technology, globalization, individualism, feminism and multiculturalism (Gidders, 1999). On the cultural perspective, the move towards ethnic pluralism and relativism has made people to nostalgically think about their past cultures and what has been lost over time. Indeed much has been lost. On the social scale, the digital age has made the flow of information across the world as easy as possible. This has radically transformed lifestyles across many areas as new ways of life are adopted. Postmodernity encompasses that timeframe between the early 1980s to the present. It is a period that saw the emergence of a new economy-the postindustrial, which effectively replaced the earlier forms of life like aristocracy, working class and middle class (Zygmunt, 2000). Much of this era is however defined by the emergence of

The Role of a Mentor Essay Example | Topics and Well Written Essays - 1250 words

The Role of a Mentor - Essay Example As the essay stresses the learning opportunities provided by the mentor to the students are immense .In order for mentors to develop and evaluate the quality of the learning environment they need to develop trusting relationships with the students. At the start of the placement they should give the students an orientation pack or welcome pack. This is required by the students for the purpose of gaining information which will help in facilitating the learning and will help the experience of practice placement. A mentor who has developed a good working relationship with a student is in a better position to obtain honest feedback on their placement experience. This paper declares that from the NMC guidelines, the practice areas will be using evaluation results in developing the practice learning opportunities in their respective areas. Student feedback on an individual basis and overall evaluation, guides the mentor in gauging their mentoring performance as well as identifying changes that could be implemented in the practice area for the improvement of the learning experience of the students. The evaluation results will also be reviewed within the learning area. The students are required to conduct a formal evaluation at the end of placement. This will help in providing evidence of the experience the pre and post registration nurse have had in their placement education. An alternative method of evaluation is that of informal feedback. Both these methods provide evidence of both positive areas which as well as highlight the difficult areas and areas which prevented skill generation (Pinfield et al, 2011). The NMC guidelines and standards s tate that the students are required on a formal basis, to evaluate their practice and learning opportunities. This is sometimes done through online survey at time they return to the university however the disadvantage is that the ward/unit may not always get that evaluation feedback. The students are asked to respond to a series of questions associated with the practice

To write a business plan asking for supporting fund Essay

To write a business plan asking for supporting fund - Essay Example The project was established in the year 2009 with an objective of supporting the developing country in fighting for Malaria. This report will analyse the various activities that the project will be undertaking as part of their Malaria mission. The report will analyse the feasibility of the project, its scope of operation, the success factors, the marketing and financial plan, and its organization structure. The financial plan will analyse how the organization will manage the funds. Malaria has been a serious threat for the people living in this region. It has claimed the lives of many people including children.(Malaria Elimination Group, 2012) Among the children that are killed in Malaria, most of them fall below the age group of five. What makes such hazard rather sad is that Malaria is a curable disease and still children are prone to death due to unavailability of proper medical attention. Vision, Mission and Objectives Vision: The vision of Dunga Project is to empower the Zanziba r community to fight, prevent and control Malaria. Mission: Dunga Project’s mission is to drive the curative measures for Malaria in the Zanzibar region with an organized effort that works on a sustainable and eco-friendly mode. The project’s mission is to educate the children and their caretakers to take care of themselves and prevent the Malaria from spreading. Objectives: 1. To supply all required medical aids to the malaria affected region. 2. To take adequate measures for preventing the Malaria. 3. To educate the people about the causes, treatment and prevention of Malaria. Nature of Business This project is focussed on taking adequate care of the children in Zanzibar region who are affected by Malaria. The charity also aims at taking accurate preventive measures against the disease. The business will operate as a non-profit seeking organization in the form of a trust. The major activity of the business is to conduct health camps in diagnosing malaria or any other disease that has affected the people in the area. The health check-ups will be a periodic activity of the business. This will be conducted by dividing the regions into various groups for ease of management. Another major activity involved is to make available, the medical aids for infected people, mainly children. The third activity is the anti-malaria drive that will focus on spreading awareness about the disease. This will be conducted as a group activity at various sub groups in the region. (Where in City, 2012) Uniqueness of the Project The uniqueness of the project lies in the fact that it focuses more on the prevention aspect. The famous phrase ‘Prevention is better than cure’ is one of the major driving forces of the project. Though utmost attention is provided towards supply of medicine and curing the disease, a major portfolio of the activity consists of preventive measures. The team has already purchased around 400 mosquito nets to be supplied to the househol ds. The mosquito nets can help in the prevention of Malaria to a great extent. We are also actively involved in removal of waste accumulations in the region, proper treatment of stagnant water and various other preventive measures that goes to the root cause of the problem. These entire activities make Dunga project unique in terms of its mode of operation. (Easmon, 2011) Constraints Following are the major constraints that are faced by the Dunga project. 1. Lack of adequate funds: Comparatively huge funds are required for

British TV soap operas Essay Example for Free

British TV soap operas Essay How would you account for the continuing fascination that British TV soap operas have for such a large and diverse audience? (30 mks) Soap opera is the most popular form of television programming in the world, being the most popular genre in Britain for 35 years, since the very first episode of Coronation Street was screened in 1960. The phenomenon evolved from the radio soap operas of the 1930s and 40s, emerging initially in the United States, and attracting a large following of predominantly female listeners. The name soap opera is so called because of the soap commercials that accompanied the episodes originally on American commercial radio by companies such as Proctor and Gambol. Soap operas differ from other TV genres in that they carry on showing up to 5 episodes a week, in comparison to super soaps which come in series these include programmes such as Casualty, Londons burning and footballers wives. Coronation Street was the first majorly popular soap opera in Britain. Tracking the lives of the people living on a street in central Manchester. Many more came over the years with the BBC trying to challenge ITVs dominating grip on the audience with attempts such as Compact (1962-65) and United set in a football team. Finally in 1975 Eastenders appeared tracking the lives of people living in a square in a fictitious suburb of London called Walford. Eastenders challenged Coronation Street and the two have gone head to head over the years for the Crown of Top soap. In 1982 Channel 4 a new channel tried their hand at the soap game with Brookside, set in a housing estate in Liverpool with the only communal point being the post box. Brookside never challenged Coronation Street or Eastenders for the soap crown but got close, due to its radical and inventive story lines such as Lesbianism, murder and teenage drug abuse, which none of the other soaps had dare tackled. Many more came and fell probably the biggest known flop being Eldorado only lasting between 1992 and 93. More are bound to come and go, but why do TV companies strive so hard to have a percentage of the soap market? Soap Operas are basically addictive, people get a buzz out of them. The way they are written and filmed makes the viewer feel like they are part of the story, it is a type of escapism for many. Looking in on other peoples lives gives the viewer a sense of voyeuristic pleasure, some people build emotional links with the characters. E. g. the death of Jamie in Eastenders on Christmas day had some people in tears, the characters are made to be so that people can relate to them like they know them. In all truth every character in the soap probably has similar traits to various people known by the viewer. Such as Phil Mitchell in Eastenders everyone knows someone who is a bit of a rouge slightly evil, even if not on personal terms. The reason people like the characters are because of the love hate relationship the viewer builds up inside of them. Ian Beale again from Eastenders is a perfect example when things are not going his way you feel slightly sorry for him but when he is successful he rubs it in everyones nose and seems like an annoying character. Some people can hold to high an opinion of the characters and even confuse reality with the soap world. E. g. Release Deirdre from prison actually campaigned by the sun newspaper. There have been reports of people hitting soap actors for the dirty deeds their characters had done. The world created in the soaps is very different to the real world, I believe this adds to their popularity even more. There always seems to be constant bad feelings which ever story line the soap is following, be it adultery, paedophilia, death or even marriage, doom and gloom is never far away. The fact that these events occur is not unrealistic as they happen every day to people all over the world, but it is the concentration of these bad feelings, in such a small area. The soaps always try and take on real life relevant social issues, and the audience feed off of it. I believe that humans enjoy seeing others fail and how they cope with it. The main draw to these soaps I believe is the sense of community, over many years the feeling of community within the areas that people live has been lost with crime on the rise and more reason to stay in, with multi-channel TV. It is ironic then, that TV programmes that hold such a sense of community in their main conventions such as soaps, are the things that distance people from their neighbours. People who watch soaps probably know more about who lives at number 5 on Coronation Street than who lives at number 5 on their road. The audience of soaps differs extremely even though the characters are nearly all working class, with some exceptions, the audience spreads across all classes, ages and sex. Although sometimes soaps are frowned upon as being a lesser genre, and low culture. Even though some may think soaps have no cultural relevance, they are still the most popular type of programming available, and probably the most culturally relevant in terms of the issues they tackle, they are also the flagship programmes for BBC and ITV at the very least. With 100s of channels and TV figures declining, soaps audiences continue to grow showing that soaps are around to stay. Theo Leeds.

Comprehending English text

Comprehending English text CHAPTER 1 1.0 Introduction Reading ability is a very important element in a higher education level. Since English has become the lingua franca or the language of all regions, students of a higher education as in the tertiary level must be able to read and comprehend English text. Reading is a vital for an individual especially students of a higher education for many reasons. Reading is done by most people in order to obtain information, to make decision or for pleasure. Professionals too read to expand their knowledge and skills. Hence, the ability to read well is a valuable asset because any act either education professional or less need at least some reading ability. Furthermore, tremendous quantity of reading material makes the reading possible. However, if an individual can read but could not understand the meaning of what he has read, then the reading served no purpose to him. In fact, he will face a lot of problem in order to acquire information. Since reading skill plays a major role in education, great emphasis is given towards this skill started from the early school. Knowledge in most cases is imparted through printed material. Therefore, in order to have an effective teaching learning atmosphere, the students should be able to read and comprehend English text. Same goes when the students are in the higher education level, reading is still one most important skill to be mastered as there are thousands of education source are written in English. Reading is an active mental process which deals with interaction between readers and the text. A good reader is hypothesized as who are not only able to comprehend the text as a whole but are also who are able to employ various skills such as scanning, skimming, locating information, predicting, understanding, sequencing and interfering while comprehending the text. Weak readers on the other hand may only read the text where they can only understand the text at the surface level. 1.1 Background Of The Problem Difficulties in comprehending English text within Malaysian students have occurred so many years ago. In order for them to excel in the higher education level as in the tertiary level depends very much on their ability to read and comprehend text because reading is a fundamental asset for every individual. Brunan W.K (1980) for instant defines reading as a two way interaction in which information is exchange between the reader and the author. From many researches done, it shows that there are a lot of difficulties faced by Malaysian students and also by the native speakers in comprehending English text. This happen caused by several factors or problems that contribute to the difficulty of comprehending text such as low vocabularies, different social background knowledge, sentence length and also the term used. Based on my own experience, I am facing with students who are having this kind of problem, difficulties in comprehending English text. This happen when they are given a text written in English such as journals by their lecturer as the material was the source of the subject matter, they rather ask me or some students who are good in English to translate the text into Malay language. This shows that they are having problem in comprehending English text. I do believe that they can read but what makes them refuse to read is because they cant understand or comprehend the text. 1.2 Problem Statement This problem arises when the students read English text or materials but could not be able to comprehend them. They simply could not get the essence or the main idea of the writing which would be very problematic when it comes to the higher education level. From my own observation which is concern with some UPSI students of different courses such as Sport science, Science, Business Study and Counseling, it was initiated that they are having problem in comprehending English text even though most of the references regarding the courses are most found in English language. As a result of having problem in comprehending English text, they face other difficulties when carrying out assignments or presentations. In order for them to understand and comprehend the text, they need the text to be translated into Malay Language as Malay language is their first language. People with a good language of English will be chosen as their translator. Hence their English skill will never develop. This is a very serious matter because they could not comprehend English text. It means that they are having problem with their reading skills. This study is necessary to find the difficulties faced by the students of various courses studying in a tertiary level at Sultan Idris Education University and it is hoped that this study will help the teachers as well as the students of how to handle these difficulties. 1.3 Purpose of The Study The purpose of this study is to investigate the difficulties faced by the students of various courses studying in a tertiary level at Sultan Idris Education University in comprehending English text. This is because being able to understand English text is necessary since English language is concerned to be the language used in most of the reference books. This study will also help teachers to know what are the difficulties that actually faced by the students and it is hoped that this difficulties can be eased to enhance students reading ability. I will analyze and look what are the problems faced by the students and what strategies that they do in order to overcome that problem. From the data gained, some suggestions will be added in contributing to the diminution of the problem. 1.4 Research Questions There are three questions that need to be answered as a guide throughout the study as well as a means for the data collection. The research questions are as follows: What are the main problems faced by the students in comprehending English text? What strategies they use to understand the English text? How do these difficulties effect on their study? 1.5 Theoretical Framework In this study, I am using two (2) theories that match the topic of difficulties in reading comprehension. The first theory is the schema theory which is based on the assumption that the readers prior knowledge directly impacts new learning situations. In schema theory the concept of Schema has been used to understand the major factor that affecting comprehension process. The concept of schema comprising of knowledge about concept, concepts: objects and the relationships they have with other objects, situations, events, sequences of events, actions, and sequences of actions. The schema theory is relevant to this study as the study investigate the difficulties faced by students in comprehending English reading text. In this context the readers knowledge about the topic is to be considered as the existed prior knowledge of the reader. According to the theory the existed prior knowledge on their first language (L1) will be used in comprehending reading text in their second language (L2) which is English. The second theory that will be used in this study is interactive approach by Grabe (1991). According to Grabe in his interactive approach model, interaction occurred between the reader and the text whereby the reader constructs meaning based partly on the knowledge drawn from the text and partly from the existing background knowledge that the reader has. This theory is suitable for the study as the study was aimed to investigate how students deal with the reading difficulties that they encounter. 1.6 Significance of the Study This study is beneficial to certain group of people because it might help them in some aspect of learning and teaching. This study is relevant as a guide for teachers in school to be prepared for some possibilities they might face in teaching their students. Besides that, this study will also give brief suggestions to the students on how they can deal with such a problem in reading. It is hope that from this study, the students will be much aware about their weaknesses and try to overcome and improve the weaknesses. University students are the most targeted group to view this study as it provides them with suggestions regarding problems in reading English text. The suggestion might help them to become a better reader and excel in their field. 1.7 Limitation of the Study In this study, there are several limitations that might occur. In order to get the data, I will use two methods. Those methods involve quantitative and qualitative design. For the quantitative design, I am going to distribute questionnaires for them to answer. The qualitative design on the other hand involves interviewing some respondent and it will be carried out verbally. I might have problem regarding data collection. Firstly, the data gathered from the questionnaires might not be as perfect as I wanted them to be. This is simply because the subjects are students of other courses that I am not familiar with. There is a tendency that they might simply answer the questionnaire without really focusing on the issue. This is something that usual to happen when questionnaires are being distributed. Besides that, I might have to face the risk that the questionnaires returned to me will not be as the same number as I have distributed them at the first place. Another limitation that I might face is from the interview. The respondent might not be able to communicate in English very well. As for that, a mixture of Malay language and English will be use in the interview. The idea is to get the information regarding the problem.

The World Channel Tunnel Engineering Projects Construction Essay

The World Channel Tunnel Engineering Projects Construction Essay The Channel Tunnel (French: le tunnel sous la Manche), widely recognized as one of the worlds greatest civil engineering projects, is a 50.5km underwater rail tunnel connecting Folkestone, Kent in the UK with Coquelles, Pas-de-Calais in France under the English Channel. Even though it began construction in 1988 and was opened in 1994, the idea to have a cross-channel tunnel was first mooted more than 200 years ago but did not materialize due to political, national security and cost considerations. However, with the tremendous increase in traffic growth, better and alternative means of communication, convenience and speed was necessary and hence the need for an alternative transport route was clearly evident. The need for such tunnel was further compounded with Britain joining the European Community and the cross-channel traffic doubling in the last 20 years (leading to the project), reflecting improved trading between the Britain and rest of Europe. The Channel Tunnel would also be a ble to provide an alternative competitive link between the transportation systems of the UK and France, providing both speed and reliability to freight deliveries. With the strong endorsement from the governments of both sovereigns, the decision to build the Channel Tunnel was thus made. In April 1985, the British and French governments issued a formal invitation to potential tenderers for the fixed Channel link and eventually the contract was awarded to the consortium Channel Tunnel Group Limited- France Manche S.A. (CTG/FM) (later renamed Eurotunnel). Figure 1: Project Organization The Channel Tunnel, with the governments intention that it be privately funded and there would not be any government assistance or undertaking, was a build-own-operate-transfer (B-O-O-T) project with a concession. The project organization is shown in Figure 1. In this contract arrangement, Eurotunnel would be the owner cum operator, which was being funded by the banks and shareholders. The governments of UK and France were represented by the Inter-Governmental Commission (IGC), to which the Safety Authority and the Maitre dOeuvre (an independent technical auditor) would report to. The IGC would then make final engineering and safety decisions. TML (essentially split from CTG/FM so as to separate the roles of owner/operator and contractor) consisted mainly of five British contractors (Translink Joint Venture) and five French contractors (G.I.E Transmanche Construction) and would carry out the construction works for the Channel Tunnel in a design and build contract. Upon completion of the project, the British and French governments would award Eurotunnel a 55 (which was later revised to 65) year operating concession to repay the banks and shareholders. The Contract was officially signed on 13 August 1986 and the fixed rail was to be fully commissioned in 1993. The services offered by the Channel Tunnel include the Eurotunnel Shuttle (a shuttle service for vehicles), Eurostar passenger trains and freight delivery trains. TMLs contract was to design, build, and test and commission the fixed rail tunnel. The Channel Tunnel (Figure 2) was designed to have three concrete-lined bores approximately 50km long, with 37.9km undersea and the rest under land at either ends of the English (Cheriton near Folkstone) and French (Pas-de-Calais village of Frethun) terminals (Figure 3). Two of the running tunnels were designed to have an internal diameter of 7.6m while the third was a 4.8m service tunnel running midway between the two and connected to them via 3.3m diameter cross passages at 375m intervals. 2m diameter piston relief ducts connecting the main tunnels at 250m spacing were built to prevent the accumulation of differential air pressures and aerodynamic resistance. To facilitate operations and maintenance, four crossover caverns were built between the two terminals to allow trains to cross between the running tunnels. Two crossovers were laid close to the terminals while the other two were under the seabed , effectively dividing the tunnel into three approximately equal lengths. Figure 4 below shows the main phases of the project. Two separate rail tunnels were chosen instead of a single large twin-track rail tunnel because this could minimize construction risk while at the same time enhance operations, maintenance and safety. The diameters were finalized after design analysis, development and optimization studies, taking into consideration the operation and support, speed and cost of construction. The service tunnel provided access between the running tunnels during normal and emergency situations and was equipped with a guided transport system. It was also where the water and pumping mains run and functioned as a fresh air supply duct to the tunnels in normal working condition. In addition, the service tunnel would function as a lead tunnel during construction which allowed the workers and engineers to assess and ascertain the uncharted ground conditions before advancing the main tunnels. Basing on the existing geotechnical investigations, past tunneling expeditions and two additional geotechnical and geophysical surveys carried out by TML on the English Channel along the proposed tunnel line, it was ascertained that there was a distinct sub-unit of the Lower Chalk layer known as the Chalk Marl running continuously between the two terminals. Chalk Marl, made up of alternating bands of marly chalk and limestone, was found to be the best tunneling medium as it was essentially impermeable (due to its high clay content) and provided good short term stability under excavation, thus minimizing the number of supports required (Figure 5). It was designed to be bored in the bottom 15m of the Chalk Marl layer to minimize the ingress of water from the fractures and joints, but above the Gault clay which is susceptible to swelling when wet, imposing high stresses on the tunnel lining. The chalk marl strata dipped gently at less than 5o with smaller displacements of less than 2m d ue to faulting towards the UK side; whereas the strata dipped severely towards the French side (up to 20o) with much larger displacements of up to 15m (Gueterbock, 1992). Chalk at the French side was also harder, more brittle and fractured. This thus led to the use of different tunneling methods on the English and French sides. The seaward and landward bores for all three tunnels on the UK side began at Shakespeare Cliff. Construction traffic would enter the tunnel via a new inclined access (Adit A2) at the Lower Shakespeare site, while worker access was built via a shaft driven to the tunnel level from the Upper Shakespeare site (Gueterbock, 1992). Due to the fast construction time required and the relatively dry chalk marl at the UK side, it was assessed that the New Austrian Tunneling Method (NATM) was most suitable for the UK tunnels. One feature of the NATM was the interlinking of design, construction method, sequence and plant and the success of this method depended on the continuous integration of these elements by the tunneling engineers. Six TBMs were used to drive the UK tunnels spanning a total distance of 84km. The TBMs were operated on an open-face mode with a front excavating section and a rear gripper unit which acted as a temporary anchor point when the cutting head drove forward at 1.5m inc rements (Anderson Roskrow, 1994). Excavation of the tunnel and erection of the tunnel linings were carried out concurrently. Depending on ground conditions, the thickness of the linings ranged between 380mm and 500mm. Expanded concrete lining was used for the UK tunnels where the unbolted lining was expanded against the excavated ground. Pads on the back of the lining allowed the formation of an annulus to be filled with grout to prevent water ingress (Byrd, 1996). Each 1.5m lining ring was made up of eight precast concrete segments with a key segment. Cast iron lining segments were only used in poor ground conditions. Over at the other side, the tunnel drives started at the shaft in Sangatte in France. Due to the highly fissured ground resulting in very wet conditions on the French side, a different type of TBM known as the Earth Pressure Balance Machine was used. The TBMs were designed to operate both in open and closed modes. Close mode is characterized by the sealing off of the machine from the spoil around it and the cutting head, thus keeping pressure on the dirt in front as it excavated and allowing the machine to work in the dry as the pressure in the machine was higher than the outside. The arrangement of seals on the TBM allowed it to withstand up to 10 atmospheric pressures. When the TBMs reached dryer and more favourable grounds, they could then switch to open mode. While precast sections were also used on the French side, the materials used were different owing to the different soil conditions: neoprene and grout sealed bolted linings made of cast-iron and high strength concrete (Ander son Roskrow, 1994). The French tunnels were made of six 1.4 to 1.6m wide segments plus a key segment. A total of 5 TBMs were employed on the French side, and the bores from the UK and France were to finally meet in the middle of the English Channel in the tunnel breakthrough phase. The Channel Tunnel project was huge by any standard, with a number of key factors that could potentially impact the parties involved: bi-nationality, private funding (thereby effectively transferring most of the financial risks to the contractors), schedule and cost. To stay attractive to investors and banks alike, the project had to meet the following priorities: minimum risk of cost overrun, minimum operating cost and maximum traffic revenue. It was recognized, from the outset, that the main challenge of the project was to resolve the logistical support associated with large scale tunneling and the fast-track nature of this project. The management, finance and technical challenges related to this project would be explored in the subsequent paragraphs.

You Will Always be in My Heart :: Love Letters Dating Email Relationships

Dear Anthony, I just wanted to thank you for all that you have done for me. I don't think you realize how much you inspire me and I am so proud of the person you've become and are still becoming. I understand you've been through a lot and you haven't made the best choices, but I can see that you have grown. Truthfully, I've known from the first time I met you to now, that you were a strong person. You are so full of wisdom about life that when you speak I could stay there forever and listen to your open mind, for it is peaceful and inviting. Anthony, you have become my awakening, you have helped me see things in a brighter way, happier, and more enlightening way. I was once drowning from my own fears, completely cynical about love, hope, and security. I used to think that no one understood me and never would. Then one day before I knew you personally, you came into my thoughts and I wasn't sure why you were there. Suddenly I felt reassured and a smile was brought to my face. I believe deep down that I loved you then. When I got to know you better a year later I realized I wasn't alone and that something inside of you was what constantly brought tears to my own eyes. I went through a time in my life where I felt worthless and unloved and I continuously searched for happiness. I wasn't getting along with my family, and my friends were all hating each other, leaving me in the middle, stressfully trying to pull things together. You made me laugh and forget everything that was going on. That year you became my escape, my survival. I don't think I could have made it through as strong as I did if it weren't for you. Anthony, I thank you for all the fun times we have spent together even if they were short lived. Over the years I have come to the conclusion that you must have been an angel sent by God to help me grieve and become a strong willed woman because no one has ever been able to help me see the light like you could. Clouds of darkness shadowed over me no matter what anyone else would say, but you made me smile with just your presence. You didn't have to say a word; everything was okay when you were beside me.

Essay --

Professional Development for Strategic Managers Introduction Professional development can provide the drive to progress your career, keeps managers across the industry more competitive. Mostly, professional development is something you will do everyday of your life without even thinking about it, however, being aware of the development you tackle, will allow you to record this and develop in a practical way. In order to maximise your prospective for lifetime employability, it is important to maintain high levels of professional competence by continually improving your skills and knowledge. It is essential to take ownership of your career and its continuing professional development, because of this ever changing market environment as you may no longer be able to depend on your employers to identify and satisfy your development necessity. The impact of such changes has increased the demands on professionals to maintain documentary evidence of their continued competence; because of the swift technology advancement in organisations. It is very important developing a personal portfolio of your professional activities and their relevance to your current job and your continued career as well as future ambitions. Task 1. Be able to assess personal and professional skills required to achieve strategic goals T1.1: Using appropriate methods to evaluate personal skills required to achieve strategic goals Professional skills are those skills obtained by an individual and necessary for use in a particular assignment or profession. These skills are developed over a period of time and are endlessly sharpen by working in the particular professional area. The skills are mostly used in businesses and professional organisations to expand the ... ...port personal development at the individual level in the organisation. At the individual level, self development involves the following; †¢ Improvement of social abilities †¢ Developing talents or strengths †¢ Improving knowledge †¢ Improvement in self awareness †¢ Improving or identifying potential †¢ Executing or defining personal development plan Conclusion In order to be effective, the objectives set at personal development and performance review should relate in part to the organisation’s key strategic objectives. The job description should have a connection, where suitable, with the strategic organisational and departmental goals. These strategic outcomes need to be translated for practical application at departmental and individual level. It is important for staff to understand what their organisation is trying to achieve and the implications for their work.

Anayas Bless Me, Ultima: A Psychological Critique of Religions Essay

Christianity, Judaism, Islam. These are only a few of the many religions in this world. How does one choose which religion to follow? Is it their background, nationality, belief, or because that’s the only thing they have always known or come in contact with? The concept of religion is a complex one, a concept to be investigated and questioned. This is the journey that Antonio Marex Luna explores in Rudolfo Anaya’s (1972) Chicano novel Bless Me, Ultima. Throughout the novel, Antonio fights a psychological war in his mind about all the religions and faiths that surround him in his everyday routine. All his life he was raised to believe in God, and as a result he grew to be a devote Catholic. However, some of his beliefs alter when Ultima, a curandera, comes to live with his family. By witnessing her mysterious powers, Antonio begins to question his beliefs. For many years following Ultima’s arrival Antonio balanced the religions of both worlds, by praying to the Virgin Mary while his brothers were away at war, as well as helping Ultima pick and care for her many magical herbs. At first, he didn’t compare the two faiths, but as time went on, he knew it was time to choose which path he wanted to follow into his future. It was his mother’s dream for Antonio to grow to be a priest and be considered a leader of the people and he deeply wanted to grant his mother’s wish. Even at the young age of 6, he would act priestly by blessing those who were in most need. For example, he was there for Narciso’s his last confession and performed the man’s last rites as he lay on his deathbed. Antonio also put a blessing over his brothers so that they would be safe as they left home. Throughout the novel, Antonio suffered an excessive ... ...the carp, he witnessed something elemental, magical, and miraculous without much effort and continued to hear the stories told with great detail and logic. With further investigation he concludes that the legend of the Magic Carp could have very well taken place. With these two concepts of religion, Antonio battles and organizes his thoughts through questions and observation. At certain points he believes that he will be sent to hell for believing in the stories of the King of the Fish. After all, the golden carp is a natural, pagan deity compared to the Christian God Antonio is used to worshipping. But in the end, that too is the teachings of Ultima’s wisdom, Antonio realizes he must learn to live in a world in which Catholicism and the golden carp can coexist, and he must grow to impart knowledge and enlightenment from all the spiritual forces in his life.

The Elasticity of Business Ethics

Running head: The Elasticity of Business Ethics The Elasticity of Business Ethics Abstract Given the competitiveness in the world market, many are tempted to go outside of the rules and regulations of society in order to get ahead. Although many would like to think that qualities such as honesty and credibility are first and foremost in the minds of people, temptations have lured some to act irresponsibly to get more of the almighty dollar. Recent scandals have proven that good ethical and moral values are becoming more the exception rather than the rule. This paper will address the following ethical and moral questions: What is ethics and morality in business. How far have we come as a country in relation to business ethics? Why society is becoming more aware of corporate behavior? What measures are taken by businesses to become a better corporate citizen? Business practices came under fire when America's seventh largest firm, Enron, collapsed due to unethical accounting strategies. I feel this created a domino effect and was the beginning of our current crisis. Now there are companies folding one after the other, large organizations in the US collapsed or filed for bankruptcy cover and one case even implicated the famous home economist, Martha Stewart for insider trading. The various deceitful activities of some larger companies resulted in widespread public mistrust of business practices and principles. This paper will concentrate on some of the ethical and moral issues that must be addressed when trying to understand the state business ethics. 1. What is ethics and morality and how do they relate? 2. What happened in business ethics before the 1960s to the present time? . What are factors that could change ones views of a business’ ethical behavior? 4. What are interactions between business and society that alter societal expectations? What is ethics and morality and how they relate? When considering the difference between ethics and morals, consider what a criminal defense lawyer does for a client. Though the lawyer’s perso nal moral code likely finds murder immoral and reprehensible, ethics demand the accused be defended to the best of his ability even when the lawyer knows the party is guilty and that a freed defendant would potentially lead to more crime. Legal ethics must override personal morals for the greater good of upholding our justice system in which the accused are given a fair trial and the prosecution must prove the accused guilt. Ethics is the branch of philosophy that deals with morality. Ethics is concerned with distinguishing between the good and evil in the world, between right and wrong human actions, and between virtuous and nonvirtuous characteristics of people. Ethics means thinking critically about your actions and about their motives and their consequences (Dictionary. com, 2009). Do I want to be an honest, honorable, spiritual, respectful, or loving person? You might hold an ethical position that it's wrong to lie. A time may arise where it may be necessary to bend the truth or sometimes tell a â€Å"white lie†. For example, if you have plans to deploy to Iraq on a sensitive mission and you want to keep your trip a secret for obvious reasons. If someone asks you about those plans, you may need to lie to protect the integrity of the mission. When it comes to making ethical decisions, I take into account my very personal feeling that there is a principle greater than myself. With that said, morality is the subset of ethics dealing in the philosophical study of interpersonal relations and their ethical implications. It has to do with the critical analysis of our roles in society, our â€Å"duties† and â€Å"rights†. Morals are not personal decisions, except in whether you agree with them or not. Morals are rules that a group has decided are best for that group. (Borade, G, 2009). Americans have several versions of what is moral and immoral, Catholics have lists of sins, Christians have the Ten Commandments, Buddhists has a set and so forth. You may strongly agree with them, or trongly oppose them, but they still exist, and people will judge your conduct against them whether you agreed with them or not. Building on these definitions, we can begin to develop a concept of business ethics. Business ethics can be defined as written and unwritten codes of principles and values that govern decisions and actions within a company (Simpson, C, 2004). Business ethics boils down to knowing the difference between right and wrong and choosing to do what is right. The phrase ‘business ethics' can be used to describe the actions of individuals within an organization, as well as the organization as a whole (Lovetoknow. om, 2009). What happened in business ethics before the 1960s to the present time? Now that we have defined terms, we can now discuss the progression of business ethics in the United States over the years. The study of ethics in North America has evolved through five distinct stages: (1) Before 1960, (2) the 1960s, (3) the 1970s, (4) the 1980’s and 1990s to present (Ferrell, 2008). Business Ethics Prior to 1960 Prior to 1960, the United States questioned the concept of capitalism. The 1920s brought about the ‘living wage’ through the progressive movement. In the 1930s came the New Deal, which blamed business for the country’s economic woes and businesses where asked to work more closely with government to raise family income. By the 1950s, the New Deal evolved into the Fair Deal by President Truman which addressed civil rights and environmental responsibility as ethical issues that businesses had to address. Until 1960, ethical related issues were addressed in religious institutions of all faiths. Religious leaders raised questions about fair wages, labor practices, and the morality of capitalism. Religion applied its moral concepts to business as well as government, politics, the family, personal life, and all other aspects of life (Ferrell, 2008). Business Ethics in the 1960s During the 1960s, the antibusiness attitude emerged as critics attacked the vested interests that controlled the economic and political side of society, the so called military-industrial complex. The 1960 saw the crumbling of the inner cities and the growth of environmental problems such as toxic and nuclear pollution and waste disposal. A rise in consumerism by individuals, groups, and organizations began to protect their rights as consumers. In 1962, President John F. Kennedy delivered a â€Å"Special Message on Protecting the Consumer Interest† where he outlined the four basic consumer rights: the right to safety, the right to be informed, the right to choose, and the right to be heard. These four rights later came to be known as the Consumers’ Bill of Rights. After Kennedy came Lyndon Johnson and the Great Society, which extended national capitalism and let the business community know that the government would be responsible for providing the citizens with a degree of economic stability, equality, and social justice. Any business practice that could destabilize the economy or discriminate any class of citizen began to be viewed as unethical and unlawful (Ferrell, 2008). Business Ethics in the 1970s In the 1970, business ethics developed as a field of study. Business professors began to teach and write about corporate social responsibility. Companies became more concerned with their public images and realized that they had to address ethical issues more directly. The Nixon Administration’s Watergate scandal brought attention to the importance of an ethical government. The Foreign Corrupt Act was passed during the Carter administration, making it illegal to for U. S. businesses to bribe government officials of other countries. Numerous ethical issues emerged during the late 1970s such as bribery, deceptive advertising, product safety, and the environment issues. Business ethics became a common expression and researchers sought to identify ethical issues and describe how businesspeople might act in a situation (Ferrell, 2008). Business Ethics in the 1980s In the 1980s, business ethics is acknowledged as a field of study. Five hundred courses in business ethics were offered at colleges across the country. Leading companies such as General Electric, Chase Manhattan, General Motors, Atlantic Richfield, Caterpillar, and S. C. Johnson and Son, Inc viewed business ethics as a major concern. The Defense Industry Initiative on Business Ethics and Conduct (DII) was developed to guide corporate support for ethical conduct. The DII established a method for discussing best practices and tactics to link organizational practices and policy to successful ethical compliance. In the 1980s, the Reagan-Bush eras brought about the policy of self-regulation rather than regulation by government. Tariffs and trade barriers were lifted and businesses merged. Corporations that were once nationally bases began operating internationally. The rules of business were changing at an alarming rate due to fewer government regulation imposed during the Reagan-Bush era (Ferrell, 2008). Business Ethics in the 1990s In the 1990s, President Clinton continued to support self-regulation and free trade. However, it also took unprecedented government action to deal with health issues. These issues included restricting cigarette advertising, banning vending machine sales and banning the use cigarette logos during sporting events. The Federal Sentencing Guidelines for Organization (FSGO) was established by Congress and set the tone for organizational ethnical compliance programs in the 1990s. FSGO broke new ground by rewarding and penalizing companies for their ethical compliance programs. Even though the FSGO has made enormous strides it will not be enough to prevent serious penalties. Companies must develop cooperate values, enforce its own code of ethics, and strive to prevent ethical misconduct (Ferrell, 2008). Business Ethics in the 21st century Although business ethics in the 1990s appeared to be an institutionalized concept, evidence emerged in the 2000s that business executives and managers had not fully embraced the public desire for high ethical standards. One such executive, Dennis Kozlowski, former CEO of Tyco, was indicted on thirty-eight counts of embezzling $170 million of Tyco funds and netting $430 million from improper sales of stock. Author Anderson, a â€Å"Big Five† accounting firm, was convicted of obstruction-of-justice conviction for shredding documents related to its role as Enron’s auditor. The reputation of the firm was destroyed and lost all their clients and eventually went out of business. Author Anderson was also questioned for their involvement in audits involving Halliburton, WorldCom, Global Crossing, Dynegy, Qwest, and Sunbeam for their questionable accounting practices. These examples of misconduct increased public demand for improved standards in business. In 2002, Congress passed the Sarbanes-Oxley Act, which made securities fraud a criminal offense and strengthened penalties for corporate fraud. It created an accounting oversight board for greater transparency in financial reports to investors and other interested parties. Top executives are required to sign off on their firms’ financial reports. Company executives must now disclose stock sales immediately and prohibits companies from giving loans to top managers. The Sarbanes-Oxley Act and the FSGO have institutionalized the need for top manager to discover and address ethical and legal risk. Business leaders should view that ethical misconduct as the greatest danger to their companies. Ethical disasters can be damaging to company’s reputation and will significantly have an effect on their bottom line (Ferrell, 2008). What are factors that could change ones views of a business’ ethical behavior? In today’s uncertain business environment, traumatized by countless corporate scandals has brought a lot of attention to the social and ethical practices of business. The highly televised, Enron scandal was exposed when the company filed for bankruptcy. The degree of fraud impacting investors, employees, and others became known to the public. Business criticism is more prevalent than ever because people are more affluent, educated, and better inform because of the access to information. Twenty-four hour news coverage, investigative news programs, the internet, the revolution of rising entitlement mentality, the rights movement, and a philosophy of victimization. Businesses now, more than ever, must realize that there is a more informed society and businesses are being watched (Buchholtz, 2009). What interactions between business and society alter societal expectations? Business is increasingly held to greater standards of social performance, reflecting an imbalance between its traditional conduct and the expectations of society. A corporation commitment to its social responsibilities will go a long way to shape societal approval. There are four levels commitment in social responsibilities. First and foremost, economically, businesses strive to make a profit, maximize stakeholder wealth and value, create jobs for the community, and create goods and services to the economy. Legally abide by all laws and government regulations. Ethically, follow standards of ethical of acceptable behavior as judged by stakeholders or any one other interested party. Finally, philanthropic responsibilities refer to activities not required of business but promote human welfare or goodwill. In my opinion, this level of commitment has the greatest impact on society’s view of a company (Ferrell, 2008). The uses of these levels of responsibilities are attempts by businesses to meet societal expectations and become a better corporate citizen. In conclusion, understanding the meaning of ethics and morality and how they relate is important when trying to understand why people act or react in a given situation. Knowing how business ethics has evolved over the years and how far we still must go to create a happy median between business and society.. As technology becomes more available, society is more aware of corporate social responsibility. With this information, consumers are better able to make informed discussions on which companies to do businesses with. Finally, economic, legal, ethical, and philanthropic interactions between business and society will alter societal expectations of a business good or bad. References Buchholtz, C. (2009). Business and Society: Ethics and Stakeholder Management. (7th Edittion ed. , pp. 3-7). International: South-Western. Ferrell, F. F. (2008). Business Ethics: Ethical Decision Making and Cases. (7th Edition ed. , pp. 11-14). Boston, New York: Houghton Mifflin Company. Simpson, C. (2004, October). Should I or Shouldn’t I? An Ethical Conundrum. Retrieved September 23, 2009, from http://ebscohost. com: http://search. ebscohost. com/login. aspx? direct=true&db=lfh&AN=14597954&site=ehost-live Dictionary. com. (2009). Retrieved September 3, 2009, from Dictionary. com: http://dictionary. reference. com LoveToKnow. com. (2009). Retrieved September 3, 2009, from LoveToKnow. com: http://business. lovetoknow. com/wiki/A_Definition_for_Business_Ethics Borade, G. (2009, March 24). Difference between Ethics and Morality. Retrieved September 22, 2009, from buzzle. com: http://www. buzzle. com/articles/difference- ethics-and-morality. html

Acquisition of Reebok by Adidas, M&a Deal in the Sports Industry

This line presents a brief compend of the M&A have it off and the public presentation of the Adidas-Salmon congregation and the Reebok International which atomic number 18 the blow over players after Nike, in sportswear commercialize. Mergers and Acquisitions is an ut ab push by dint of(a) matter of c at oncern in the bodily human race since last few decades. M&A can in addition be considered as a chief(prenominal) vehicle which fetchs towards direct investments, either domestic or foreign. With motives of achieving great efficiency and effective strategies, well-nigh(prenominal) of the companies had gone by dint of and finished at least one M&A act at least once in a lifetime.This treat contains theories regarding Mergers and Acquisition and is center on the Cross-b straddle M&A (Adidas- A German come with and Reebok- an the Statesn association). It includes the erudition process and presents the motives behind the learnedness of Reebok by Adidas. The a uthorship besides includes the abstract to discern whether synergy (Value of (Adidas+ Reebok) > Value of Adidas+ Value of Reebok) has been fulfild or not. It can be place through operation bar and evaluation.The analysis of the companys yearbook draws and the reviews in miscellaneous websites contri buted to determine whether the company is qualified to accomplish its tar vanquish objectives. Table of Contents S. N. surname Page No. 1. Introduction1 2. Literature Review2 a. The motivation of Merger2 b. Due diligence3 2. 2. 1 Legal and modifyive issues3 2. 2. 2 Tender raise3 2. 2. 3 confirmable Evidence4 2. 2. 4 Strategies of Adidas & Reebok 4 3. Methodology5 4. Discussion5 a. Synergies achieved5 4. 2 pecuniary Analysis6 4. 3 Targets and proceedings Post merger evaluation7 . finis and Recommendations9 References10 1. Introduction Corporate Restructuring is the process of reconstructing the operational, pecuniary, effective and former(a) structures of an organ ization in order to achieve the organizational efficiency, technological advancement, grocery store expansion, profit maximization and arrest the militant advantage over others. Mergers and Acquisitions (M&A), which is one of the study corporate restructuring methods and started in US, has become a orbicular practice for over degree centigrade years.With the improver in world(prenominal)ization concept, to the highest degree of the companies around the world ingest chthoniangone through one among the following three types of M&A. Vertical merger which includes the combination of the forms operate in the diverse levels of the same constancy differs from the Horizontal merger where the two have firms operate in the same personal line of credit activity. Conglomerate, the trio type is rather ludicrous as it involves the combination of firms of different industry. For a detailight-emitting diode analysis of M&A activity, I have chosen an science ofReebok (an American s portswear company) by Adidas (a German sportswear company) and evaluating its performance and the dissimilar stages of the M&A activity. Adidas-Reebok encyclopedism is categorized dismantlestairs horizontal Cross-Border M&A whose main objective is to present the root as a market place leader in the field of sportswear. The rate of M&A activities seem to be increasing daytime by day. However, the winner rate of these mergers is real low. This is because of the lack of ability to achieve the synergy, which is obtained as a result of plusd competitory advantage.So, the base is based on evaluating the miscellaneous aspects of Adidas-Reebok performance to draw the conclusion whether the integration is victorious to meet the come in objectives or not. 2. Literature Review With an aim to drive rivalry and harvest-feast in the sports market, at that place was significant heading of the M&A activities since late 1990s. In 1997, Adidas acquired the Salomon Group for $1. 4 bi llion. In 2003, Nike acquired Converse for $305 million and in 2004 Reebok acquired The Hoc see Company for $330 million. In 2005, the Adidas-Salmon Group acquired Reebok for $3. billion and in 2008 Nike acquired Umbro Plc for 285 million.Many analysts have identified that the companies study objectives and targets of M&A activities have not advantage in full achieved in some of the cases. Timothy and Mark (2007) point out the major of failure as cultural aspects of mergers that are poorly dealt with and mention that successful mergers are based as often on emotional reactions and energized behavior. Bjorkman, Stahl, and Vaara (2007) to a fault discussed the quality of cultural differences on the capability transpose for cross-border acquirements. . 1 The need of Merger concord to the data obtained by Sporting Goods Manufacturers necktie International in 2004, Nike was the leader in American sportswear with market partake in of 36% leaving Reebok and Adidas the second an d third position with 12. 2% and 8. 9% respectively. And America alone counts for almost 50% of the be global sportswear market. So, it was an chief(prenominal) prospect for Adidas and Reebok to have a unite matched strength over the leader Nike, a famous fault in its fashion, status, colours and combinations.Besides that, Adidas was facing a tough competition with the fourth largest sports brand painter, which compelled it to take the growth dodge through acquisition with Reebok. lynx had already disclosed expansion plans through acquisitions and entry into new sportswear categories So, for a successful merger, the challenge was to integrate Adidass German culture of control, engineering, and production and Reeboks U. S. marketing- driven culture. Also, the core conclave competencies of the unite companies seem a major strength than the psyche competencies. Adidas nerve centre Competencies Reebok Core Competencies Combined Core Competencies Technology panache Identi fication Adidas technology with Reebok design customer focus Ability to market to a niche segment Adidas sports with Reebok womens market Brand actualization Womens fit out design Adidas shoes with Reebok apparel contribute range Design expertise Adidas global strength & Reebok US strength Collaboratively warlike Celebrity relationships 2. Due diligence 2. 2. 1 Legal and restrictive issues Any M&A process should face through the regulatory bodies before they are minded(p) the permission. There are various antitrust authorities which will examine and restrict the merger activities that create the monopoly in a particular market. Some of these authorities are the federal Trade Commission (FTC) in USA, the Competition Commission in the UK, the europiuman Commission in EU and the Federal Cartel Office in Germany. Adidas, be the German company had successfully passed the regulatory check and was approved by some(prenominal) the Federal Cartel Office and th e European Commission to acquire Reebok on $3. 8 bn.As Reebok was targeting mainly in the American youths where as Adidas was targeting the European professionals and these brands had different set positions, EU concluded that this integration would not significantly affect the competition in the sports market. 2. 2. 2 Tender offer Tender offer in M&A is a general offer made by any acquirer company to a target company either in public or directly to the piece of landholders to grant their stocks in the price which is higher than the present market price. after analyzing the market respect of Reebok, Adidas has offered the buying of Reeboks section with 34. 2 share share premium. A written react between Adidas and Reebok was established mentioning all the well-grounded obligations. 2. 2. 3 Empirical Evidence The once in a lifetime prospect, as mentioned by Adidas-Salomon AG electric chair and CEO Herbert Hainer, came into reality after the deal was closed on Jan 31, 2006, which provided the new Adidas company with an gaind Capital of around 9. 5 billion ($11. 8 billion) in the global athletic footwear, apparel and hardware markets. Adidas-Salmon convention paid $ 3. 527 bn to Reebok as total value of the Reebok shares calculated at the rate of $59. 0 per share. They had paid 34. 2 % share premium. The share price of Reebok had rose by 30% after the acquisition.Hainer added, The brands will be kept separate because each brand has a lot of value and it would be dopy to bring them together. The companies would continue selling products under respective brand names and labels. This is considered as the major strategy to keep the subsisting brand values and customers safe, protecting their brand loyalty. 2. 2. 4 Strategies of Adidas & Reebok The two companies came to the M&A deal with some of the in truth important strategies that lead to the growth and expansion of the market and the product portfolio along with the shared technology. The acquisiti on dish outed the new group to double the gross revenue in America (U. S. $3. 9 billion) and in any case Reebok to increase its sales in Europe from the Adidass strong brand recognition and market expertise. Both the groups are creating the greater job opportunities with the well experienced and world class employees. They are selecting their top most employees into a new group for more than effective business operation.This will armed service them to establish themselves as top most global brand from their strength (improved R&D systems with award winning new wave technology, trend-setting street wear and classic design) with a strong presence as soft and childlike ranged sports products. The combined group showed stronger presence among various teams and athletes such as David Beckham, Allen Iverson, Yao Ming, Tracy McGrady and also the top sports events like FIFA World instill 2006 and Olympics 2008 to increase the global visibility of both(prenominal) the brands. 3. Me thodology The report is based on academic knowledge gained during the course and the moreover research done on various websites.This includes the companys website, various reviews and other academic sources available in the internet. After introducing about the M&A process, the belles-lettres review was done from the past document about Cross-border M&A and the focussing report on Adidas-Reebok M&A. The authoritative website of Adidas group was used as the major source of annual financial report and performance appreciatement report, which helped to analyze the success of the integration in terms of sales revenue and other performance measurement indicators. After the detailed study of the case, the report contains few recommendations which might help the company to increase its profit and ultimately achieve its target objectives. 4. DiscussionThe success and failure of the M&A can be accessed from the perspectives of shareholders, managers and employees as the interests of th ese groups do not coincide (Sudarsanam, 2003). The report below contains analysis from different perspectives. 4. 1 Synergies achieved The combined group had achieved the synergies based on each others competitive strength. Operating synergies affect the operations of the combined firm and include economies of scale, increased pricing power, and higher growth potential (Damodaran, 2006). As a geographical and demographical category, Reebok got chance to returns from its partner Adidas which has expertise in European market.Similarly, Adidas benefited from Reebok expertise in American and Asiatic markets especially the youths and women. The new group had the wide range of products with continuous brand growing by sharing R&D technologies. The synergy in statistical distribution rut can be obtained through distribution and operation efficiencies. They have obtained 40% synergies in marketing, sales and distribution through discriminating diversification of channels and the optim um utilisation of distribution capacity. Hadfield (2006), in his article quotes the avouchment of Steve Bonomo, the head of recruitment of Adidas, who says that the Adidas-Reebok acquisition has cut the global recruitment cost by 30-50 percent.This reduction in expenses will help to increase the profit to some extent. through and through global sourcing and using economies of scale, they have been able to achieve 20% operations synergies. 4. 2 Financial Analysis After the integration the management structure was reformed with the reduction of unnecessary branches and departments. They also agreed to share the cost incurred in production technology, distribution and back operations. The Reebok switching from pre-order in volume amount to pay as you go system results the instant cash and analogous production and distribution of goods. The Annual financial report of Adidas group shows the sharp increase of sales revenue after the acquisition process.As the official deal was signe d in Jan 2006, there is the dramatic rise in the sales from Dec 2005 to Dec 2006 resulting really high sales revenue of the combined group than it used to get during the individual sells. There is a continuous increase in sales even though the market was hit by the stinting crisis during past few years (shown in the graph). The fact that the Adidas group faced terrible decrease in sales of Reebok goods in Europe because the company decided to take out down some of the retail branches was very noticeable. precisely there was huge increase of the sales of Adidas products in America, which ultimately bring out the losses, incurred in the group and ultimately led the company towards profit. pic Source Adidas-group. com/ annual report 4.3 Targets and Achievements Post merger evaluation Targets Achievement Description environmental 75% The environmental targets and strategy for climate change and atomic number 6 emissions sustainability-Group achievement have been developed as a whole but the group-wide strategy covering the entire value chain has remained. Environmental sustainability- 50% The cross- brand group was formed to support all the Adidas brands but the full Product seeation of the vigilant guidelines is in callable. Environmental 100% Launched the internal Company Initiatives to promote environmental assessments Sustainability-Properties and awareness, reviewed the in-house hypothesise Green Guide, established the environmental management systems but still remained to get ISO 14001 certification by the end of 2010. put out Chain Systems 75% As a member of Fair Factories Clearinghouse Compliance, Adidas group fully review the integrity of the data. Also, launched new Environmental guidelines to provide health and safety guidelines to the employees.But remained due about 50% of the task to implement upgraded Key Performance Indicator to measure the companys performance and also the sustainable compliance monitoring methodology. globular Economic Crisis 100% Provided several updates on companys website about risk and supply chain consolidation. Also provided guidelines on managing employees redundancies and layoffs in appropriate manner. Stakeholder Engagements- 50% passing accepted the concept of marketing and sourcing strategy but couldnt Internal obtain better cotton materials for quality and performance testing. Stakeholder Engagements- 100% Broad engagement with the governments and key stakeholders which assist in External close making and also collaboration with different brands, suppliers and other industry actors. Source Adidas. com, annual report, 2009 5. Conclusion and Recommendations The M&A itself is a complex and risky process both in terms of making a deal and in achieving the target objectives. It is also difficult to identify the exact determinants of the success or failure of the M&A.So, the conclusions are met on the basis of the grounds that a research er considers, but this might be insufficient to other researchers who consider the broader areas. The analysis carried out under the case of Reebok acquisition by Adidas group shows that the new group is able to increase its sells through the restructuring process. But even performance measurement report of the company highlights some of the issues where the company was ineffective to achieve the target objectives. The major target to lead the market ruler, Nike has not heretofore been achieved. The market positions of these two brands have remained constant. In contrast, it has a biggest threat of its following competitor, Puma to have integration with Nike and drop down the market share of Adidas group.