Barry Tomatoland Essay Example | Topics and Well Written Essays - 1000 words

Barry Tomatoland - Essay Example A major downside of these industrially grown tomatoes is their lack of taste, as compared to organically grown tomatoes that re provided with the necessary nutrients and care required. Estabrook gives a rather interesting history of the tomato plant, tracing it back to its original habitat in South America, and provides a great difference between the tomatoes produced today in areas as Florida and those that are grown naturally. The use of industrial agriculture to grow these tomatoes has numerous negative effects to the quality of tomatoes produced and especially to the workers who work in those farms. This paper aims to look at two main issues Estabrook highlights facing the tomato industry and possible solutions to help solve them. Estabrook depicts the state of Florida as the worst state to grow tomatoes given its very poor soils and the high levels of humidity recorded in the state. The tomatoes are grown on sandy soil, which lacks the very important nutrients required for adequ ate growth of most crops, and therefore farmers have to utilize chemical fertilizers in order to make the sand soil a suitable planting medium. The sunny weather and high humidity in the state provide an adequate atmosphere for the existence of many pests and insects such as spots, blights, and molds that pose a serious danger for producing healthy tomatoes. Estabrook explains a disturbing picture of modern-day slavery in one of the most democratic country in the world where people enjoy various rights and freedoms. He clearly shows some of the harsh conditions that most laborers working in these tomato farms undergo, especially in Immokalee, Florida, the major growing area for winter tomatoes. Most of these workers are illegal immigrants, mostly from Mexico, and cannot speak neither Spanish nor English, which places them at a disadvantage. Some of these immigrants are brought into the country through illegal human trafficking channels and are usually tortured and mistreated and sur vive in very poor living conditions, mostly without enough food and proper sanitary facilities. They work very hard and are paid very low wages that are paid irregularly. It is very disturbing to imagine a worker

Ethical Dilemma- Analysis of the News Term Paper

Ethical Dilemma- Analysis of the News - Term Paper Example As discussed above, the primary ethical decision maker or EDM is Apple Inc., and the ethical dilemma concerns the plight of the workers in the subcontracting firms who manufacture Apple products such as the iPhone, Worker welfare is weighed against the benefits to the American and global consumer of the computing products themselves, and the value of Apple’s economic activity to the American and global economy. The dilemma springs from issues relating to worker welfare, including low wages, the repetitive nature of the work, long work hours, and low wages. The confluence of these and other factors drive workers to take their own lives. In Cooper (2013) we get a sense of the gravity of the condition from the presence of nets around the iPhone manufacturing facilities to prevent more workers from jumping to their deaths. This is in stark contrast to the large profits that Apple makes and the large market capitalization of the firm due to that. Because Apple is rewarded for profi ts and for great products, Apple has every incentive to keep costs down, and that drive to depress costs lead to subcontractors depressing wages and other worker-related costs on the other end. These are conflicting interests that are stacked against workers and their interests, especially considering that workers have little by way of leverage in the entire process. The supply of workers is large, relative to demand, and so Apple subcontractors are able to dictate wages and living conditions in the shops. Subcontractors in turn are pressured to depress wages in order to make margins out of low contract bids. In a most general sense, the entire market is involved, because market forces that have contributed to this state of affairs where workers are awarded the least wages possible to squeeze maximum profits from their efforts (Johnson, 2011). B. Possible Alternative Courses of Action In a perfect world Apple will settle for lower profit margins for their products and lower profits all in all in exchange for fairer wages for workers and higher costs for producing their products. Ideally, this translates to subcontractors being able to pay their workers higher wages, and secure better working conditions for them all in all, by being able to bid for the manufacturing work at higher overall bid prices. This translates to the

Organisational Behaviour Essay Example for Free

Organisational Behaviour Essay Cognitive Intelligence (CI) and Emotional Intelligence (EI) are considered to be important individual differences in the field of organisational behaviour and there is a lot of research to support this statement. This essay will critically evaluate both concepts and discuss how cognitive ability and EI are applied in modern organisations. It is clear that CI and EI both have very different roles in the modern organisation and they assist in the prediction of success in both personal and professional sectors of ones life. It is important to understand the main difference being that CI implements the individuals mental function for understanding and developing a systematic prospective in thinking whilst EI is considered as the ability for one to make decisions through their emotional and social skills and their understanding and belief system. In modern day organisations there has been a clear shift towards operating in an emotionally intelligent way as this is proving to hold a key to a successful organisation. Cognitive Intelligence (CI) can be defined as The ability to learn new things, recall information, think rationally, apply knowledge and solve problems. (Kaplan Sadock, 1991). CI or commonly referred to cognitive ability was originally researched by Aristotle approximately 23 centuries ago, along with other workings of the mind and the effects on human experience. Many centuries later as psychological studies were advancing in Europe and America, many researchers contributed to the overall study of cognition. Cognition is often measured by the General Mental Ability (GMA), which looks at attention, memory, producing and understanding of language, decision making, learning, reasoning and problem solving. CI is one’s ability to process information, mental functions and processes thoughts and state of intelligence. It also consists of a large number of factors that relate to the way individuals perceive, interpret and respond to information. Emotional Intelligence (EI) â€Å"Ability to perceive, control and evaluate emotions†¦Ã¢â‚¬ ¦ emotional intelligence can be learned and strengthened, while others claim it is an inborn characteristic.† (K Cherry, 2010). The original studies of EI were conducted by Edward Thorndike. Thorndike describes the concept of social intelligence â€Å"as the ability to get along†. Research continued to advance and in 1990 there was an article published by Peter Salovey and John Mayer â€Å"Emotional Intelligence† in the journal Imagination, Cognition and Personality. In this article they defined emotional intelligence as the the subset of social intelligence that involves the ability to monitor ones own and others feelings and emotions, to discriminate among them and to use this information to guide ones thinking and actions (1997). Salovey and Mayer identified four different factors of emotional intelligence; the perception of emotion, the ability reason using emotions, the ability to understand emotion and the ability to manage emotions. According to Salovey and Mayer, the four branches of their model are, arranged from more basic psychological processes to higher, more psychologically integrated processes. For example, the lowest level branch concerns the (relatively) simple abilities of perceiving and expressing emotion. In contrast, the highest level branch concerns the conscious, reflective regulation of emotion (1997). Cognitive ability testing has been used in organisations for over 80 years in employee screening. CI is assessed by psychometric testing and can predict some life outcomes, such as educational level, adult income and health related behaviours and it has a strong link to predicting job performance. There is general agreement that GMA cognitive ability testing should vary for different jobs in different environments. The strengths of CI in a modern organisation are still similar to what they were 80 years ago. (Viswesvaran, C. Ones, D.S. 2002). In recent years there has been a strong renewed interest towards GMA studies in the workplace. GMA has been linked to a study which concludes risky or criminal behaviours or the ability to use public transport, are more likely to be linked to people with lower GMA scores. There is also evidence presented indicating that GMA predicts performance within jobs and occupations (Schmidt Hunter, 2004). GMA testing during the hiring process of new employee can assist with evaluating if the applicant has the skills for the role. GMA is viewed as important for academic performance, during educational years though has little impact on performance in real world performances (Schmidt Hunter, 2004). CI and EI both have their own strengths and weaknes ses within a modern organisation. There are growing bodies of research which demonstrate that EI is a better predictor of success than traditional measures of cognitive ability. The workplace is an ideal environment for people to develop their social and emotional skills, as individuals are motivated to develop those capabilities in pursuit of success and promotion. The concept is equally important to employers, as their bottom-line productivity results can rest on the emotional intelligence of the whole organisation. When executives and employees work to improve capabilities in areas in which they are weakest, it benefits the entire organisation, improving communication and increasing productivity. Research indicates that individuals with high level of CI are required to have high level of EI and individuals with low level of CI are required to have low level of EI. CI and EI are different constructs, because they show the specialty of common intelligence in different content domains (Deary, Der Ford, 2001). Some of the strengths of EI in organisations indicate a strong correlation between EI and individual job performance. By emphasising EI in the hiring process, teambuilding and training programs, management and human resources professionals can improve decision making, problem solving and the ability to cope with change among their employees. Emotionally intelligent organisations maximise their potential for business success and increase productivity as people in these organisations are seen to share an increased connection. Organisations can evaluate EI and can predict job performance and satisfaction. This can create a blueprint for improving individual performance and increasing the productivity. It is also an important measure used in developing people, succession planning, learning and development and leadership development. Some of the limitations of CI is that it is often only effective when one is working alone. The most significant limitation of the CI is not being capable to grab the other feeling and recognise how emotions of others are impacting the situation. It is viewed that various individuals with great cognitive intelligence often perform poorly in relationships due to having low emotional intelligence (Brackett Mayer, 2003). This can be seen as a massive limitation in the modern work place as there is such a high influence on team working environments and collaboration is a vital part of most work places. Some of the limitations or consequences for neglect of emotional intelligence in an organisation can be devastating to productivity and bottom-line business results. Breakdowns in internal communication can produce confusion, uncertainty, hostility and reduced productivity are just a few of the factors organisations face if they do not actively pursue a strategy of fostering emotional intelligence in the workplace. Successful organisations today strive to reap the benefits of becoming more emotionally intelligent, improving performance of employees and executives, building strong teams and driving productivity. An example of CI being applied in modern organisations is a study undertaken by Lindbery and Berger. Where initially developed in organisations with product-focused, repetitive processes and often high standardisation of products and processes such as factories or financial institutions, Lindberg and Berger (1997) have studied a number of Swedish organisations eg Ikea and discovered the applicability of CI with a relatively low degree of standardisation of products and processes. These companies had successfully integrated CI into work teams and seen a positive result. Cognitive Intelligence can be applied in the modern organisation with the help of on the job training and training in real situations because it increases with the help of knowledge of procedures, facts and rules and applicable to efficient cooperating, endorsing and helping the organisation (Attwood, 2007). Historically, leaders in most organisations have neglected emotions in the workplace. In modern organisations, EI is very much a part of workplace success. How individuals and particularly mangers respond to real situations each and every day and what organisations do to grow productive emotional responses can make the difference between the organisation that fails and the organisation that excels. The effects of emotionally ignorant organisations can lead to a destructive environment and may result in poor business results and low employee engagement and productivity. The role of emotional intelligence in organisations in recent years through research has become the chosen measure verse cognitive intelligence in employee selection. Research indicates that generally job applicants find psychological testing to be somewhat invasive and, at times, offensive, employers are more likely to conduct testing to measure emotional intelligence. EI is better forecaster of the success as compared to the traditional cognitive intelligence measures (Trinidad Johnson, 2002). The EI tests create a profile of an individual’s emotional intelligence, showing both areas of strength and weakness. Individuals can use this information to develop areas in need of improvement. Organisations can use these profiles to show whether a potential hire would make a good addition to the team or expose traits in existing employees in need of enhancement through training or incentive programs. An action plan can be developed once an individual or organisation has this information, supporting growth in desired areas. When employees and executives work to enhance abilities in areas where they are weak, it helps the whole organisation, enhancing communication and improving productivity. Lend Lease is a company which requires many of this employees to have cognitive ability in many forms and an example of this would be an engineer. It is important that their CI is tested and measured on a daily basis because if an employee lacked CI they would be unable to perform their role. This employee also requires a high degree of EI as they will constantly be working in a team environment and liaising with internal and external stakeholders. If the individual lacked in either CI or EI they wouldn’t have the ability to do their job. It can be said that EI has become the crucial part and helps the leaders in meeting the challenges they experience. In other words, cognitive intelligence considered as most difficult human mind property and may be evaluated only by itself. In general, workplace considered as the ideal surrounding for the people to form their emotional and social skills, as people are encouraged to form those abilities in search of promotion and success. Emotional Intelligence concentrates on capabilities and ones reactions to situations. Though they both clearly have their places in modern organisations, there is a very definitive movement towards enhancing the employees EI to ensure that it aligns with the organisations EI strategy. This is now seen as a key performance indicator to a successful organisations. Reference List Brackett Mayer, 2003. Positive Psychology: Emotional Intelligence. Discovering human strengths: Page 129 Cherniss, C. (2010). Emotional intelligence: Toward clarification of a concept. Industrial and Organisational Psychology, 3, 110-126. Deary, Der Ford, 2001. Reactive detachment disorder. Encyclopedia of Special Education Volume 3: Page 1676 Kaplan B. J. Sadock (1991). Synopsis of Psychiatry (6th Ed.). Baltimore : Williams Wilkins. Kendra Cherry, (2010). The Everything Psychology Book (2nd Ed.).Massachusetts : Adams Media. Lindberg and Berger, 1997. Managing Innovation and Change: Page 71 Mayer J.D. Salovey P. (1997). What is Emotional Intelligence. New York : Basic Books Peter Salovey, Marc A. Brackett, John D. Mayer, (2004). Emotional Intelligence: Key Readings on the Mayer Salovey Model. New York : NPRinc. Roberts, R. D., Matthews, G., Zeinder, M. (2010). Emotional intelligence: Muddling through theory and measurement. Industrial and Ogranisational Psychology, 3, 140-144 Schmidt, F.L., Hunter, J. (2004). General mental ability in the world of work: Occupational attainment and job performance. Journal of Personality and Social Psychology, 86 (1), 162-173. Trinidad Johnson, 2002. Assessing Emotional Intelligence: Theory, Research, and Applications: Emotional Intelligence Physical Health Page 203 Viswesvaran, C. Ones, D.S. (2002). Agreements and disagreements on the role of general mental ability (GMA) in industrial, work and organisational psychology. Human Performance, 15 (1/2): 211-231.

Facebook, Hypermediacy, Performance and Interaction Essay Example for Free

Facebook, Hypermediacy, Performance and Interaction Essay While always being a concept extremely difficult to coherently and comprehensively define or describe, identity becomes increasingly elusive in our postmodern era, especially since the advent of the Internet and the wide range of possibilities created by this vast informational network. In our â€Å"global village†, a new form of identity must be added to the previous taxonomies (Giddens Anthony). One in which relativity and fluidity have become significantly more essential, in order to understand and describe it then was the case with its predecessors. This is what is usually called online or digital identity. This concept is strongly connected with that of online or virtual communities, â€Å"spaces† of social interaction in which the concept of â€Å"mediation† plays a central role. Even though, as Giddens states, â€Å"Virtually all human experience is mediated – through socialization and in particular the acquisition of language† not until the advent of the informational era did mediation play such an important role in human communication (Giddens, 23). As McLuhan clearly states: â€Å"The medium is the message†, one of the essential features in understanding the concept of online identity (McLuhan Marshall, 7). Various forms such an identity takes in the context of a specific online community, a social network called Facebook, are analyzed in this essay. Though there are detectable negative sociological implications to Facebook concerning privacy and online identity, (DON’T ANNOUNCE LIKE THIS. STATE YOUR THESIS, NOT THAT YOU WILL IDENTIFY SOMETHING BUT EXACTLY WHAT YOU WANT TO PROVE the research here will identify ) the online network isIS largely sociologically beneficial by providing a positive forum for social planning, community organization and general communication. OTHERWISE, THE THESIS LOO9KS GOOD, JUST STICK TO THE PLAN IN IT Facebooks initial model revolved primarily around the â€Å"courtship† of those directly affiliated with universities. Facebook was launched on â€Å"February 4, 2004 and until September 11, 2006,† it was comprised entirely of individuals with active university email addresses, with high schools and corporations soon being added to the mix (Wikipedia). Today, Facebook is a network accessible to anybody with a valid email address. However, Facebooks operational premise requires people to display certain details regarding themselves that will allow them to be located by friends. Certainly, an increasingly valid use of Facebook has been its role in reconnecting lapsed friendships or acquaintances. Therefore, DON’T USE ‘WE’ UNLESS YOU ARE A TEAM OF SCIENTISTS. a s our discussion turns into AND YOU ARE ANNOUNCING AGAIN ) IN THE recognition of the identity management issues related to this legal and valid self-presentation will related directly to , user preferences will be a relevant factorpreferences. Therefore, much of the theoretical conceptualization here will revolve on this understanding that in spite of opportunities for elastic identity management, this network remains, at least for the time being, a â€Å"space† in which online and legal identities are connected (Giddens). This feature will bring about very interesting issues concerning the form and nature of the online identity exhibited on Facebook. Particular issues are those concerning the choices which individuals are able to make in the Facebook context which help to formulate identity in ways which may differ in the purpose and functionality from identity strategies in traditional social spheres. This points to some of the main differences between traditional and online identity, with the latter creating certain freedoms from physicality. One can choose or bypass certain visual images, can report or leave out certain biographical facts and can generally craft an identity which is less dependent on day to day interactions. VAGUE. WHAT ARE THESE ISSUES? , AND WHAT EXACTLY IS THE FORM AND NATURE OF THE ONLINE IDENTIY? STATE IT HERE. Another factor of determinant importance in understanding the sociological impact of Facebook is its representation of McLuhansS EXPLAIN WHO HE WAS â€Å"global village. † Marshall McLuhan is one of the preeminent theorists in communication and media studies, and through the 1950s and 1960s, would command a great deal of foresight in identifying the behaviors of future media systems. In his global village theory, McLuhan envisioned, a space in which the magnitude of globalization and especially its protean forms of cultural exchange couldan be experienced on a personalized level. Since Facebook has been traditionally grounded within university-based networks, many of these already possessing defined international profiles, one can now begin to experience on a virtual level the powerful dynamics of globalization as they have been implicated by technological transition. Individuals create personal networks of contacts which reflect and, sometimes, even expand the international environment in which they pursued their studies. (Ellison, 1143)SOURCE? Before going further in the analysis of the concept of identity on Facebook, one should analyze the notion of profile, YOUR OUTLINE REFERS TO ‘OBJECTS’. CLARIFY THAT THERE IS A CONNECTION BETWEEN PROFILE AND OBJECT – OR AM I WRONG IN ASSUMING THERE IS ONE the online representation of the individual. Firstly, one should take into account the distinction within Facebooks grammar lingo, which provides a distinction DO YOU MEAN ‘LEXIS’? between â€Å"objects and actions†(Giddens, 47). WHO IS THIS? Social theoriest Anthony Giddens here provides the concept which is fully executed by Facebook, in which the identity which one formulates produces a virtual object through which various interactive actions may be executed. The basic object is the profile itself, from which a tree-like structure of other objects, ranging from the â€Å"wall† to pictures, videos, the so-called applications, or plain text, emerges. Therefore, Facebook can be seen as a container of various media, organized within a profile which represents the individual, the â€Å"real† person â€Å"hidden† behind the screen. The profile can be considered a â€Å"virtual body representation of the individual† SOURCE? a representation connected with other profiles, images of other individuals, joined together in various associative networks. (Giddens, 48) The focus is mainly on the tree-like organized strata of media which separates individuals connected on Facebook because it is essential to stress on both the distance and closure between individuals which is created in such instances of communication, the much-discussed (within the context of globalization) â€Å"new spatial logic [ ] the spontaneous dispersion and concentration via information technologies. †(Castells Manuel, 419). In other words, at first one has to notice the separation of the concepts of â€Å"space† and â€Å"place. † in (our CUT THIS) contemporary understanding of THE social landscape. People from various locations can interact on Facebook almost simultaneously. This might be considered as bringing them closer regardless of the physical distance existing between them. Yet, one must always remember to take into consideration also the very â€Å"substance† of the profile: a collage of media, an extension into post-modernity of what Giddens calls one of the â€Å"two basic features of mediated experience in conditions of modernity [ ] the collage effect. † (Giddens 26). In other words, the identity presented by individuals to one another can be considered a highly subjective â€Å"work of art†, creating sometimes large discrepancies between self-identity and the online identity perceived by others. Therefore, in contrast with the disclosure effect WHAT DO YOU MEAN BY ‘CLOSURE EFFECT’? , there is also a distancing effect created by Facebook, an effect which is more elusive mainly because the information is so intensely mediated. The second category ACTUALLY IN YOUR OUTLINE, YOU PUT ACTIONS BEFORE OBJECTS. CHANGE EITHER THE OUTLINE OR THE PARAGRAPH ORDER is that of actions the individual can perform in this virtual environment. First, one â€Å"joins† Facebook, edits his/hers profile, then starts joining various networks or groups, adds friends and so on. An important feature here is closely connected with the object called â€Å"wall† addressed in the previous paragraph and with the action of â€Å"writing† messages on other peoples walls. The distinction between writing on someones wall and sending a message is that while the message remains private, visible only to the recipient, the message on the walls is visible to everyone connected to the walls â€Å"owner†. It might be considered one of the â€Å"external† features of the exhibited individual. In this way, a metaphorical image of the kind of identity created by Facebook closely resembles the image of the self from Pink Floyds conceptual album â€Å"The Wall† hidden behind a wall. SOURCE? Furthermore, this notion of concealment is transparent also in another action one can perform on Facebook, that of hiding one’s ONE’S very actions, in other words, translating them into the private sphere. In fact, ones actions are â€Å"published† in a so-called â€Å"News Feed†, a virtual â€Å"newspaper† available to all ones friends. SOURCE? (Facebook. com, 1) This inclines consideration of the words of the legendary conceptual artist, Andy Warhol. â€Å"’in the future,’ Warhol said, ‘everyone will be world-famous for 15 minutes. ’ (Murphy, 1) Today, Andy Warhol, anthe American artist and a central figure in the movement known as Pop art might say, one can become famous on Facebook for far more then 15 minutes. SOURCE? However, as stated before, one can also hide one’s ONE’S actions and can decide not to allow them to be â€Å"published† in the friends News Feed. Another important type of actions one can perform on Facebook are the interactive actions. An almost constant and incessant exchange between individuals exists through their profile environment. People are writing on one anothers walls, sending messages, adding comments, sending gifts, comparing themselves with the others through various applications, playing games, virtually being able to perform any action to one another (with the textual Super-Poke, one can â€Å"order someone to write an essay about Facebook† for instance). GOOD EXAMPLE This aspect will be important later on when the essential role the other has in creating someones identity on Facebook After these initial considerations about the structure and organization of Facebook, it is important, before pursuing further, to turn again to Giddens ideas about the nature of identity in the modern era, ideas which can easily be extended to our post-modern context. Giddens considers the self as â€Å"a reflexive project†, which â€Å"is continuous, as well as all-pervasive. † In other words, self-identity becomes a construct, a personal narrative which tries to bring order and meaning from the multiplicity of individual traits and experiences. As he states: A persons identity is not to be found in behavior, nor – important though it is – in the reactions of others, but in the capacity to keep a particular narrative going. The individuals biography, if she is to maintain regular interaction with others in the day-to-day world, cannot be wholly fictive. It must continually integrate events which occur in the external world, and sort them into the on-going story about the self. (Giddens, 75) From the previous observations regarding the construction of Facebook, one could easily understand why the â€Å"profile† can be considered a narrative, a â€Å"text† through which the individual reflexively creates an identity-image which he/she exhibits in this network. One could apply here the terminology of Arjun Appadurai, one of the founding editors, along with Carol A. Breckenridge, of the journal Public Culture and also the founding Director of the Chicago Humanities Institute at the University of Chicago, GOOD DETAILS ABOUT THE AUTHOR and call the Facebook profile a â€Å"mediascape†. Appadurai defines mediascapes as â€Å"image-centered, narrative-based accounts of strips of reality†, and further on he states that â€Å"what they offer to those who experience and transform them is a series of elements (such as character, plots, and textual forms) out of which scripts can be formed of imagined lives, their own as well as those of others living in other places. † COMMENT ON THIS QUOTE This points to the distinction between online and traditional identity formulation, with the online variation shown to be more directly susceptible to this careful and intentional scripting. The relationship of Facebook to its origins as university community networking site is apparent in one of the distinct values of its usage. There is an indicationIn its early stages, VAGUE. WHAT KIND OF INDICATION? DO YOU MEAN A SURVEY? OR RESEARH? that there are many students who hadve naturally adopted Facebook as a meeting, socializing or communicating forum which unofficially affiliates with the campus community. Therefore Facebook serves in its individual network contexts to give students the capacity to establish their own networking capabilities simultaneously connected to the physical and cultural community comprised by the campus or school itself and yet fully independent and unofficial from the university’s standpoint. This can serve to be a very constructive way for students to relate and organize to their own benefit and, absent of the university’s concerted involvement, to the benefit of its culture, community and collective identity. As Hewitt and Forte observe, â€Å"when online communities begin to complement existing channels for social interaction, aspects of everyday practices are often cast into sharp relief as community members integrate new channels of communication into their everyday lives† (Hewitt and Forte, 1). Serving to strengthen the internal processes by which members of a university community are able to relate to one another separate from the parameters created by the university the online community can be extraordinarily beneficial in diversifying, liberating and even emotionally accommodating the university experience. Individuals with common social, academic or even romantic interests can use university forums to engage one another within the theoretical confines of the school but outside of its official interactive boundaries. GIVE A REAL-LIFE EXAMPLE For many students, something such as Facebook allows for the tangible and observable presentation of a community, which, especially for incoming or socially remote students, can be an important arrow signdoorway to groups, activities and support structures within the university.. WHAT IS AN ARROW SIGN? A SIGN OF WHAT? Thus, Facebook can really help one to bridge the gap between a selected identity and a group with which to identify. Moreover, this is also true of Facebook’s alteration to the sociological process of recovery of lost, lapsed or unrealized relationships, whether social, romantic, professional or even convenience. Accordingly, â€Å"previous research suggests that Facebook users engage in searching for people with whom they have an offline connection more than they browse for complete strangers to meet. † (Ellison, 1144) Still, Ththe informality of the â€Å"friend† tag in Facebook, allows people to establish online friendship with one who might not qualify as an entry in one’s cell phone or a possible consideration for immediate recreational plans. The fact that such â€Å"friendship† does not actually require either participant to â€Å"do† anything other than to approve this friendship, allows for the establishment in many cases of a personal network far larger than one’s physical social network. This is to say that old acquaintances, such as members of one’s high-school graduating class with whom only limited friendly interest is shared, may serve a strictly connective role in one’s network. Their presence in one’s social network will allow one to be seen by other acquaintances and potential ‘friends. ’ This can serve as a positive opportunity to either regenerate lost friendships or even stimulate a friendship where previously only an acquaintanceship existed. GIVE SOME IDEA OF THE EXTENT OF THIS NETWORK, SOME REAL EXAMPLES OR STATISTICS. ALSO INDICATE WHETHER YOU CONSIDER THIS IS A POSITIVE OR NEGATIVE ASPECT. –YOUR THESIS SUGESTTS THE FORMER, BUT YOU NEED TO SAY SO. Furthermore, SURELY THIS IS A NEGATIVE ASPECT, SO YOU SHOULD USE ‘HOWEVER’, NOT ? ’URTHERMORE’. However, there is a perceived exposure simply in one’s involvement with Facebook that might instead be seen negatively. One of the biggest drawbacks to the fact that Facebook creates this explicit connection between real and web identities is the danger that it represents to the user’s privacy. Even as various parameters—sallowing individuals to set privacy terms hiding or only selectively displaying profile details— are set in place to protect the individual from observation or contact by an individual not within one’s friend network, WHAT ARE THESE PARAMETERS? GIVE EXAMPLES there is evidence of vulnerability within the system. It is not particularly difficult for one so determined to procure personal information regarding other Facebook users without the proper authorization. This is a bug WHY A BUG? that was most recently revealed by a British tech company which was intended to expose the site’s susceptibility to willful penetration, with the programming being infiltrated by professional hackers. Thus, â€Å"in less than three hours computer programmers working for the BBC programme Click, developed an application for Facebook which they used to discover the details of four users and all their friends. † (Cockcroft, 1) Facebook, for its part, has indicated through an anonymous source that any such vulnerability would be counter-intuitive veSTRANGE WORD! to the intent of the company and network, and therefore it would work to resolve this particular issue. SOURCE? WHO SAID THIS AND WHAT WERE THEY GOING TO DO ABOUT IT? (Cockcroft, 1) On the other hand, such vulnerability may be seen as a programming bug and not a conceptual failure, with Facebook’s model being dedicated inherently to the protection of privacy details at the user’s discretion.. SOURCE? DEFINE THE DIFFERENCE Consequently, this is not an issue which draws much in the way of sociological resolution on the subject. Moreover, speaking in a more sociological sense, another issue concerning Facebook is the inappropriateness of varying user intentions. The concept of online identity is refuted by the fact the Facebook is simultaneously connected to the user’s legal identity and bound to the virtual world. The result is that user’s have the opportunity to redefine themselves even in direct connection to details which are inherently bound to the non-virtual world such as relationship status, physical appearance, profession or interests.. SUCH AS? This gives Facebook an obfuscating subject as it related to our ability to comprehend that which is implied by one’s Facebook identity.. EXPLAIN Facebook is inherently subject to many of the same usage issues which have always been associated with internet usage. That is, â€Å"digital identity, like that presented in the Facebook, thrives because it is temporal. You can change your identity at the drop of a hat you can become a liberal or conservative at the push of a button, change your interests and hobbies on a whim. † (Stutzman, 1). While this is the kind of identity elasticity for which individuals have often placed specific value O onN the opportunities available on the internet, the distinctions (which we have) discussed hered HERE regarding Facebook make this an issue of increasing debate. Particularly, (we are demanded) the question is asked IS ASKED as to whether or not the fact that Facebook’s insistence of seeking to connect online and non-virtual identity in one’s online presentation, can be a negative pattern due to possible obfuscation by deliberate misrepresentation. An example of this might be one’s unauthorized use of another’s account or, far more insidiously, one of the most troubling examples of this might be the infiltration of a school network by a sexual predator. GIVE A CLEAR EXAMPLE While this is an entitlement right reserved to be determined by the individual, it is one that further blurs the lines of the authenticity of digital identity within the specific context of a network designed to attempt the contrary. Therefore, it is conceivable that Facebook is where desired by its user, a forum where individual identity can become quite distorted. Thus, if one has selected Facebook as a means of obtaining information about a particular individual—which is increasingly common in the cases of gathering public information, occupationally-based background checks or journalistic research—the presentation of Facebook as connecting to one’s legal identity allows the provided information to be seen as valid information. Because this assumption is justified by Facebook’s short history —though not necessarily by its users—its service to the strategy of observing identity is somewhat questionable. QUOTE AN EXPERT ON THIS As online media theorists Ellison et al note â€Å"there are clearly some image management problems experienced by students as reported in the press, and the potential does exist for privacy abuses,† (p. 1166) Certainly, the(our) research indicates that there is almost an inherent aspect of Facebook which demands that the user construct himself or herself in such a fashion as to reflect the desired impression received by others. And certainly, this is an activity which we? WHO? social interactants engage in socially on a moment-to-moment basis at school, at work or even at the train station. Impression management is a regular aspect of the way we communicate, interact and otherwise engage social contexts. SOURCE? However, as technology author KelleyWHO IS HE? i Indicates: â€Å"Facebook users attempt to manage the impression others receive of them by guessing what their interpretation of their performance will be. The structure of Facebook limits the ways people can construct identities and so some users have to creatively modify their performance. † (Kelly 13). The primary limitation with Facebook is its static nature in the context, at least in comparison to personal interaction. Undoubtedly, in the traditional context of socializing, we are in a unique position to observe rather than to simply guess how our impression management is received. Thus, we can alter identity perception in a matter of seconds. If one feels that his self-presentation in conversation has produced a misimpression, it is feasible to quickly alter one’s conduct, verbal approach or some other quality by which interpretation is being gathered. SOURCE? (Koch, 319) In Facebook, one is always seeking to establish an identity which is likely to promote the widest appeal to all observers, thus serving a more homogenized interest than personal impression management which occurs on an interaction-to-interaction basis. This gives one the opportunity to attempt to deduce a likely collective response, in which a social network is perceived almost as an audience amongst whom common interests or appeals must be identified. SOURCE? (Kock, 320) In this way, identity becomes a target-directed activity in Facebook, almost placing the user in a position of marketing an identity to those in the network. This causes a distinct conflict concerning the image and identity management which one must generally commit to in order to differentiate professional, personal, social and intimate personas. The concern that Facebook may be observable to one’s parent, employer or instructor enters into the discussion here. QUOTE SOMEONE, OR GIVE AN EXAMPLE Accordingly, looking at the amount of information Facebook participants provide about themselves, the relatively open nature of the information, and the lack of privacy controls enacted by the users, Gross and Acquisti (2005) argue that users may be putting themselves at risk both offline (e. g. , stalking) and online (e. g. , identify theft). Other recent Facebook research examines student perceptions of instructor presence and self-disclosure. † (Ellison, 1146) Indeed, one of the most challenging nuances of the social networking phenomenon is its variation of social networking by way of its changing of forums. (Ellison, 1146) IS THIS AQUOTE? NAME THE SOURCE It may not be accurate to refer to online networking as an extension of traditional social networking insofar as this context has the capacity to undermine or alter many implicit rules therein. Referring once again to the Hewitt and Forte study, one of the most pertinent examples of the difference here impliedIMPLIED is that individuals choosing to enter into the online community may do so without the types of informal cues, approaches and comforts pertaining to traditional social networking such as facial expressions, vocal intonations and even attire. SUCH A. S? Thus, it occurs that, in the case of university networks especially, faculty members can create Facebook identities and establish â€Å"friendships† with students. This inserts educational instructors into a vantage POINTpoint? to relate directly to students—or perhaps more problematically, a vantage pointPOINT? from which to observe students—not previously afforded them. In consequence, there is a prospective sense amongst student social networks that some violation of unspoken social arrangement is facilitated by such networking. To this extent, the issue of one’s selected identity—from the perspective of student and faculty—may well be altered strategically in reflection of the awareness that the other party is in a new position of direct observation. That is, â€Å"because social networking communities are built to support presentation of self, identity management is likely to be a significant issue for participants in communities whose membership crosses perceived social boundaries and organizational power relationships. † (Hewitt and Forte, 12) Indeed, it is not of a small degree of importance that there is a separate dynamic of power in the contract between faculty and student that may be threatened by the merging of more inherently social contexts. Thus, as it is specifically concerns the issue of identity, this situation raises the concern that intentional misrepresentation may be encouraged. SOURCE? EXAMPLE? Moreover, as we have identified the preference of activities for users such as the publicizing of events, the posting of photographs and communication with peers, the concept that an instructor is watching is likely to have an inhibitive impact on the presentation of self. SOURCE? (Ellison, 1140) Similarly, the motives for an instructor to present one’s self in this context may be cause forinto GRAMMAR speculation as well, suggesting that an interest in observing students has been falsely underplayed in relation to the instructor’s interest in social engagement.. (Hewitt Forte, 1)SOURCE? OR EXAMPLE? Though, Facebook does offer many privacy options which allow users to determine who can see what information posting within a profile, with regard to the issue of identity and presentation, such as the protection of age or the prevention of profile views from individuals outside of one’s networkDESCRIBE THESE OPTIONS the deconstruction of some social boundaries concerning such limitied factors as geogrpahyndaries SUCH AS? which have been purposefully—and in some instances usefully—established does have an impact on the validity of presented identities. Still, with the issue of identity thrust to the side, there is a notable value (which we can find) in this deconstruction of social boundaries. According to the Hewitt and Forte study, which in 2006 evaluated student behaviors at the Georgia Institute of Technology, â€Å"two thirds of the students surveyed [in their research GIVE FULL DETAILS ABOUT DATES, PLACES, RANGE ETC] reported that they are comfortable with faculty on the site. Positive comments tended to focus on the alternate communication channels afforded by the site and on the potential for students to get to know professors better. † (Hewitt and Forte, 2) In this way, (quite) in fact, Facebook appears to offer a reconsideration of the dynamic between instructor and student which can actually provoke a positive social change. Without question, this interaction is allowing an educational intimacy (improbable)which would be otherwise improbable, with instructors finding a way to enter into a student realm outside of the classroom without necessarily imposing hierarchical demands upon students. FOR EXAMPLE? HAS THIS HAPPENED? These direct contradictions make it increasingly difficult to make a rigorous argument for certain that Facebook’s current usage â€Å"proclivities† have achieved a cultural consensus in terms of sociological impact. That is, where this discussion has focused so significantly on the matter of identity management, there is good cause to suggest that normative behaviors are now only in their infancy. Only four years old, the remarkable sociological, technological and economic impact of Facebook is still being formulated during a continued phase of massive adoption proliferation. (Ellison, 1140)IS THIS A QUOTE? SOURCE? Therefore, it is uncertain how the near future will shape usage and identity considerations. And in many ways, this is a direct factor in the distortion of identity which is currently available, and perhaps even encouraged by the current Facebook model. To this extent, â€Å"while people construct identities in all parts of their lives, this performance is particularly evident on Facebook since the norms of use and interpretation are still being developed for this community. This manifests itself in debates over Facebook etiquette, risks and user rules. † (Kelley, 2) This is a set of debates which is still very much underway, and which presumes (for us) mesa future in which high adoption rates of Facebook will force continual discussion on the issues of identity here related. promise some resolution. N0T USRE WHAT THIS MEANS. WHY DO HIGH ADOPTION RATES NEED A ‘RESOLUTION’? Indeed, as the research here suggests, this resolution is likely to benefit the improved balance for the user of desired image presentation and the demand for accuracy, as it appears that the true social and interactive benefits of Facebook are realized thusly. Even as individuals attempt to manage impressions that benefit their social or image-based status, there is a definable interest for many in constructing an identity which represents the aspects of one’s life which will place them in useful and relevant social networks. It is therefore that we cconcluded AVOID THE ‘WE’ that there is a positive end in the proliferation of Facebook. Though it is clear that its early stages of development have presented a wide array of new and evolving considerations relating to privacy, social power dynamic and image management, there is nonetheless a direct value to honest representation in the social networking context that suggests this impulse will ultimately direct the further evolution of normative behaviors on Facebook and other online social networking communities. Works Cited Appadurai, Arjun. Modernity at Large. Cultural Dimensions of Globalization. University of Minnesota Press, 1996. Castells, Manuel. The Rise of the Network Society. Blackwell Publishers, Massachusetts, 2000. Cockcroft, Lucy. â€Å"Facebook loophole ‘open to identity thieves†. Telegraph. 5 January 2008. 27 April 2008. http://www. telegraph. co. uk/news/1916483/Facebook-loophole-open-to-identity-thieves. html . Ellison, N. B. ; Steinfeld, C. Lampe, C. (2007). The benefits of Facebook ‘friends:’ Social capital and college students’ use of online social network sites. Journal of Computer-Mediated Communication 12(4)., p. 1143-1168. Giddens, Anthony. Modernity and Self-Identity. Self and Society in the Late Modern Age. Polity Press, Cambridge, 1991. â€Å"Facebook†. Wikipedia. 28 April 2008. 28 April 2008. http://en. wikipedia. org/wiki/Facebook. Giddens, Anthony. Modernity and Self-Identity. Self and Society in the Late Modern Age. Polity Press, Cambridge, 1991. Hewitt, Anne and Forte, Andrea. â€Å"Crossing boundaries: Identity management and student/faculty relationships on the Facebook†. Georgia Institute of Technology. 24 April 2008. 24 April 2008. http://www-static.

Pride And Prejudice Analysis of Themes

Pride And Prejudice Analysis of Themes An artist cannot do anything slovenly, once uttered Jane Austen in articulating her perception of art and literature. Pride and Prejudice, a novel by Jane Austen, is undeniably a masterpiece that has astoundingly challenged the beliefs and virtues of its era. In the novel, Austen adeptly depicts the convictions of her class-bound society and targets those exceptionable virtues with universal themes in her piece of art. Equipped with alluring writing skills, Austen succeeded in signing off a genuine artistic piece, which, to the very least, struck the heart and soul of her society. For these reasons, Pride and Prejudice, a memorable composition of the 18th century, is indeed worth examining and studying in reference to two major aspects of the novel, characterization and themes. To begin with, characterization is one chief aspect worth stressing and studying. In the novel, Austen wittily employs characters and characterization in her composition to better convey her messages. The characters stand out stupendously as vivid, real, round, and dynamic. Furthermore, the interactions and relations between characters in the novel further add to their development and advancement in the course of the plot. Taking all aspects into consideration proves that Austen cleverly utilized characterization marking characters not only as portrays of the exceptionable society, but also as means of criticizing and perhaps altering such a society. Initially, Jane, Elizabeths eldest sister, stands out as a shy, reserved, serious, and quite gentle individual. She is friendly, pleasant, considerate, and cheerful. Likewise, Mr. Bingley is portrayed as a wealthy, rich, friendly, good-natured, amiable, sociable, and affable person. Austen depicts both characters as similar characters, sharing their goodwill and compatibility. As they were similar, both Jane and Mr. Bingley are portrayed throughout the novel as a potential couple. In the novel, their relationship can be best regarded as that of love that is unhampered by obstacles between both lovers, but rather by external factors. At the beginning, Mr. Bingley meets Jane Bennet at the public ball, where Mrs. Bennet introduces Mr. Bingley to her. There, they engage in a dance. Later, Jane visits Mr. Bingleys estate in response to Caroline Bingleys invitation. After catching a cold, Jane is looked after by Mr. Bingley for a couple of days in his estate. During this period, each develops feelings for the other, and Mr. Bingleys affection for Jane becomes notable as well obvious. Later, Carolines efforts inspired by class differences along with Darcys efforts inspired by Janes lack of affection converge in attempt this set this relation to an end. Accordingly, a letter then arrives from Caroline, Mr. Bingleys sister, mentioning that Mr. Bingley and Darcy will be leaving back to Netherfield. Hence, Jane is torn apart as she comes to rationalize that Mr. Bingley might not have had any feelings for her initially. In accordance with Elizabeths advice, Jane heads to London to seek out Mr. Bingley. As soon as her attempt to reach Mr. Bingley is proven futile, Jane heads back home and utters that she is over with her affection for Mr. Bingley. Ultimately, Mr. Bingley returns back to town due to Darcys interference, which was sparked by his confrontation with Elizabeth. Eventually, Mr. Bingley proposes to Jane, and the couple is then set for marriage. On the other hand, Darcys relation with Elizabeth is that of an utter significance as it lies in the core of the plot. In the novel, Elizabeth Bennet is depicted as the smartest and most intelligent daughter of the Bennet family. She is amiable, lovely, honest, outspoken, and clever. Elizabeth is also talented at verbal sparring and utilizes often her verbal skills to her favor. On the other hand, Fitzwilliam Darcy stands out as a rich, wealthy, intelligent, aloof, and detached individual. He is overly conscious and proud of his social status. Likewise, Austin portrays both characters as similar to some extent. For instance, both are smart and intelligent, and both tend to judge people too harshly. As they were similar, Darcy surprisingly stands out as Elizabeths male counterpart and ideal match. Most importantly, their relationship exemplifies that of sincere love that is hampered often by obstacles and predicaments between both lovers in addition to remote forces and factors. In sp ite of all predicaments, their relationship ideally thrives and survives. In the novel Pride and Prejudice, Elizabeth first confesses to her sister, Jane, at the public ball that she has no intention of ever marrying. At the public ball, she meets Darcy, which in contrast to Mr. Bingley, refuses to dance or talk with anyone other than his company. Elizabeth deliberately judges him as arrogant and unpleasant. She also overhears him saying bad remarks about her to Mr. Bingley; and thus perceives him as ill-mannered and haughty. Thereafter, Elizabeth encounters Wickham, a handsome lieutenant, who tells her about Darcys betrayal to him due to jealousy. This further exacerbates Elizabeths perception of Darcy as an individual. Then, Elizabeth attends Bingleys dance, where she engages in some verbal clash with Darcy as she dances with him. During her visit to her friend Charlotte, Elizabeth visits Lady Catherine DeBourg, who is also Darcys aunt. There, Elizabeth encounters Darcy and engages herself again in verbal sparring, so Darcy confesses that he is not that sociable and outgoing. After that, Elizabeth learns that Darcy was the one behind ruining Janes marriage from Mr. Bingley. This further exacerbates her view of Darcy. Later, Darcy meets up with Elizabeth and confesses his love and proposes to her. However, Elizabeth rejects Darcys proposal for his arrogance, and for what he has cost her sister as well as Wickham. Soon afterwards, Darcy drops by Elizabeth and leaves her a letter justifying his actions. He mentions that Wickhams greed was the reason behind his behavior with him. He also mentions that he aimed at halting Mr. Bingleys relation with Jane as he thought this was better for him since Jane seemed not to be serious. Later during her visit to her uncle, Elizabeth decides to visit Pempberley, Darcys grand estate, where she learns about Darcys kindness from his servants. Here, Elizabeth begins to realize that she might have been erroneous about Darcys perception as an individual. Afterwards, Elizabeth learns that Darcy was the one behind covering up her sisters scandal after escaping with Wickham. She also realizes that he was also the one behind getting Mr. Bingley back to town to propose to Jane. Eventually, Elizabeth recognizes that she has blindly misconstrued Darcys intentions, and consents his second proposal for marriage, yet out of her love and passion this time. In addition to characterization, the novels themes, which challenged the exceptionable convictions and beliefs of an entire era, are another aspect worth stressing. One significant theme addressed by Austen in her novel Pride and Prejudice is love. Simply, Austen conveys in her composition that true love is a titanic force that is capable of withstanding all obstacles and predicaments. Mainly, the novel deals with Elizabeths intricacies in finding and sustaining this true love. Throughout the novel, both lovers are confronted with myriad predicaments, which all fail to end their relationship. Obstacles include Darcys pride and arrogance about his social class and his prejudice against Elizabeth for her lower class. Likewise, Elizabeths excessive pride and her prejudice against Darcy as an arrogant and haughty individual also exacerbates the relation between both lovers. Still other obstacles include Carolines snobbery and arrogance, Lady Catherine DerBourgs conceit and intervention, Wickhams treacheries, in addition to her fathers detachment as well her naÃÆ'Â ¯ve mothers obsession with engaging her to whoever proposes and seems financially fit. In spite of all those predicaments, the couples love ideally thrives, burgeons, and is eventually harvested through marriage. On the other hand, marriage is another aspect Austen targets via her novels themes. During the 18th century, marriage was regarded mainly as a means of attaining financial stability. In the novel, Austen wittily employs her characters to criticize this belief chiefly via two characters, Mrs. Bennet and Charlotte. Mrs. Bennet, as a mother of five daughters, sets high priority on marriage and is overly obsessed with the idea of getting her daughters to marry. She is absolutely not concerned with her daughters desires and is literarily ready to marry them to whoever is financially fit. An instance of this is Mrs. Bennets desire to marry Elizabeth to Mr. Collins regardless of his shallow, patronizing, boring, pompous, and conceited character. Surprisingly, Charlotte is another portray of Austens viewpoint on marriage during that era. The lady accepts Mr. Collins as a husband just to lift up to societys standards and attain financial stability. She even mentions in the novel, it is bette r to know as little as possible of the defects of the person with whom you are about to pass your life. In Pride and Prejudice, the title itself stands out as another universal theme conveyed by Austen. First, pride was evident throughout the course of the plot. Darcy exhibited pride due to class and social differences. Elizabeth was also proud of her ability of perception. Hence, this pride hampers their relationship as Darcys pride blinded him from Elizabeths various charms at many instances, and Elizabeths pride made her reject Darcys first proposal. Mr. Collins in addition to Lady DeBourg also exhibited pride in the novel. Likewise, prejudice was also prevalent throughout the novel. Mainly, Darcys pride makes him misjudge Elizabeth as impolite and inferior. Correspondingly, Elizabeth misjudges Darcy as conceited, haughty, and arrogant due to his high social standing. Thereby, both Elizabeth and Darcy were pride and prejudiced. Nonetheless, Austen also criticized the influence of money and social class on the society in her composition. In the novel, social class and money play a chief role in shaping the plot. It was Darcys high social class that made others misinterpret him as arrogant and haughty. Likewise, it was Elizabeths lower social class that forced the snobbish Lady DeBourg to interfere and try to oppose Elizabeths marriage from Darcy. In short, Austen wittily ridiculed her societys regard of social class as the sole means of judging an individual. Towards the end, Pride and Prejudice is one remarkable novel signed off by Jane Austen during the 18th century. Astoundingly, the composition utterly and effectively defies the dire convictions of Austens society. For this reason, the novel is regarded as one of the most eminent compositions in English Literature. Furthermore, characterization and themes are two chief aspects utilized by Austen and worth examining. Surpassingly, Jane Austen did not only succeed in leaving behind a memorable piece of writing, but also signed off an exceptional composition that helped revolutionize the societys perceptions of marriage and social class amidst an era dominated by class and social discrimination. The End

Becel Margarine Case Analysis Essay -- Business Marketing Case Becel E

Becel Margarine Case Analysis I. Executive Summary Becel needs to adjust their promotional efforts to address both a heart healthy and great tasting product, while expanding their target market to the twenty-five and above demographic. Becel’s current customers are largely empty nester households where the customers tend to be affluent with high incomes and over sixty-five years of age. By adjusting their promotional efforts to address both a heart healthy and great tasting product, Becel will be able to meet the needs of the twenty-five and above demographic. Becel’s strengths include a strong reputation as a leader in heart health and nutrition education, being the premium priced margarine, and the highest consumer loyalty of any margarine category. Among some of the weaknesses of Becel are lack of a strong presence in Western Canada, not positioned as great tasting, and a low advertising awareness. Opportunities include the consideration of health and taste when selecting margarine, selling in bulk quantity to large family households, and increased awareness of health issues. Canola Harvest positioning their margarine as the healthiest and best tasting and offering it at a lower price, competitors gaining market share at a faster rate than Becel, and regulations on the margarine category are among the threats facing Becel. Three alternatives were developed to help solve Becel’s problem. â€Å"Run Canada, Run† portrays Becel as the margarine that is geared towards a heart-healthy lifestyle. â€Å"Body by Becel† conveys how Becel can help you lose weight and stay healthy. â€Å"Now We’re Cooking with Becel† demonstrates how Becel can be used in a variety of healthy, day-to-day recipes. Innovative Solutions’ educated recommendation is â€Å"Now We’re Cooking With Becel†. This will allow Becel to expand their target market, while promoting their product as heart healthy and great tasting. By implementing this recommendation, Becel will have the opportunity to create a competitive advantage and gain market share. II. Introduction Unilever was formed in 1930 when British soap maker Lever Brothers merged with the Dutch company Margarine Unie. This merger â€Å"allowed both companies to benefit from many raw materials and resources that they had in common† (Kerin and Robertson 600). Unilever Canada is a division of the international Unilever group, headed by two paren... ... BUDGET â€Å"Now We’re Cooking With Becel.† Cos Cost of production $2000 X 2 Commercials $4,000.00 Commercial Placement Costs Food Network (11months, 14 spots/wk at $232.13 each) $142,992.08 CBC Quebec, (10 months, 10 spots/wk $200) $80,000.00 CBC Western (10 months, 10 spots/week $170 ) $68,000.00 Sponsorship of Cooking Thin television show (negotiable) $1,000,000.00 Total $1,294,992.08 Works Cited Canadian Broadcasting Corporation   Ã‚  Ã‚  Ã‚  Ã‚  www.cbc.ca Chum Limited Media  Ã‚  Ã‚  Ã‚  Ã‚  www.chumlimited.com Nielsen’s Canada  Ã‚  Ã‚  Ã‚  Ã‚   http://64.233.161.104/search?q=cache:5qd-mM60xAUJ:www.digital-adventure.com/pdf/TVLNielsens_4thQtr_BCAdult.pdf+food+network+canada+rank&hl=en Weight Watchers Canada  Ã‚  Ã‚  Ã‚  Ã‚  www.walmar.com Food Network Canada  Ã‚  Ã‚  Ã‚  Ã‚  www.foodtv.ca The world Fact book http://www.cia.gov/cia/publications/factbook/geos/ca.html#Geo Information from these sources as well: http://www.hackcanada.com/canadian/other/adbusters.html  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  http://www.dietfacts.com/html/items/17014.htm   Ã‚  Ã‚  Ã‚  Ã‚   http://thesoydailyclub.com/Food/becel01072003.asp http://www.corporatewatch.org.uk/profiles/food_supermarkets/unilever/Unilever-profile.rtf

Reggae Icons, Jamaican Culture, and Homophobia Essay -- Essays Papers

Reggae Icons, Jamaican Culture, and Homophobia "The world is in trouble/Anytime Buju Banton come/ Batty boy get up and run/ ah gunshot in ah head man/Tell dem crew†¦ it’s like/ Boom bye bye, in a batty boy head, rude boy nah promote no nasty man, them hafi dead." The average member of the reggae dancehall culture knows the message that this song is sending to its listeners. However, without a translation these lyrics do not mean a thing to someone who is not familiar with this culture and the vocabulary of dancehall artists. Translated the lyrics read: "The world is in trouble/When Buju Banton arrives/Faggots have to run/Or get a bullet in the head /Bang-bang, in a faggot’s head/Homeboys don’t condone nasty men/They must die." These lyrics from the song "Boom Bye Bye" by Buju Banton personify the manner in which the reggae dancehall culture of Jamaica views homosexuals. These lyrics will always be part of dancehall history because of the controversy they started amongst the homosexual North American community, who were offended by Buju Banton’s lyrics. The controversy brought about the question of whether this was a problem due to cultural differences or a hate crime against a group that is considered a minority, homosexuals. This song brings forth issues and different beliefs that are present in the Jamaican culture that contradicts those of the North American culture. The lyrics of dancehall reggae music in Jamaica seem to encourage the taunting and violence towards homosexuals. Of course it is normal for most reggae songs to deal with the social concerns and religious beliefs of Jamaicans because it is a big representation of the Jamaican culture. Homosexuals are looked down upon as outcasts because of their sexuality. Homop... ...ut his culture. I believe anyone, not only musicians, but any artist should be able to express themselves and their beliefs through their work. If it is the norm in your society to believe something is wrong then how can you expect a prominent artist to express himself in a manner that goes against the norm of his society. Personally I believe that he is signing about his culture and no one, no matter what the situation, should be criticized for expressing his or her beliefs. In conclusion the deeply rooted homophobia that is mistakably reflected in Banton’s lyrics and that, more importantly, pervades the Jamaican society, is a very controversial issue. Not only is there the question of whether Banton is correct because he is singing about his culture but despite the fact that he is expressing his beliefs does he have any right to threaten the lives of human beings.