Integrative Customer Relationship Management Program for Royal Mail Essay

Integrative Customer Relationship centering Program for Royal Mail Group - Essay ExampleHowever, because of the challenges associated with the industry and this particular ships company itself. softwargon program Force is in dire need of establishing a new source of competitive advantage. The pathway chosen to achieve this objective is the Customer Relationship Management Plan. (Smith, 2008)Customer Relationship Management is particularly necessary owing to the fact that the overall UK consumer has become more informed about what he or she is sounding for in the postal service sector. Additionally, competition has heightened tremendously within this arena especially given the fact that postal services have become deregulated. resolve of the reason for these occurrences is the advent of technology. Electronic dissemination of information has made the market and industry scene for Parcel Force to become quite competitive. On tweet of the latter(prenominal), consumers now want fas ter delivery of their goods and are also looking for quality in service provision. (PA Consultant group, 2008)Given all the latter issues, in that respect was a need to reorganize this company so as to provide excellence in service provision. Part of this reorganisation process is the creation of a three year long strategic plan that result be centred on creating a long term goal of success for this particular company. ... If the latter company sticks to the gaols of this program, then it may make it very difficult for other groups to try and imitate them.3.0 Vision, Mission, Corporate Objectives2.1 Visionto create the most reputable and competent mail service provider in the United Kingdom through and through focus on the consumer.2.2 Mission to enable all the consumers achieve their personal objectives through provision of sound and efficient solutions by Parcel force2.3 Corporate ObjectivesThe corporate objectives will be covered under three major objectives The company will f ocus upon expanding its current market. While the UK has a relatively positive image to the issue of postal services, it is imperative to reach those few numbers that are not using this service currently. The second objective will be providing quality services through greater innovation. In other words, technology will be a key factor in improving these matters. The last objective will reflect on the profitability of the latter company as a business enterprise - this means that the company will be one of the most profitable companies in the postal sector. (is4profit, 2008)4.0 Situational Analysis4.1 Macroeconomic psychoanalysis The UK mail service has been head uply associated with growth in the population. This is largely because a rise in population means a larger customer base. However, the deliverance has embraced a lot of emailing thus diminishing the rate of growth of mails. On top of the latter issues, the UK economic situation is such that there is a direct relationship b etween mail growth volumes and Gross Domestic product level. Statistics have shown that the amount of mail volumes in the United Kingdom usually annex or decrease at