Bmw Research Paper Essay

BMW is enhancing the travel lie with for drivers and passengers while also giveing a series of newborn platforms The BMW host one of Germanys largest industrial companies is also one of the most made car and motorcycle shapers in the world and 2011 was its best year to date. With well-nigh 1.7 million vehicles sold, the BMW Group is the worlds leading premium manufacturer in terms of sales volume.Its three automobile brands, BMW, MINI and Rolls-Royce, and the BMW and Husqvarna motorcycles brands guide to record sales of 68.8bn. During 2011, the telephoner introduced five new BMW models across the 1,3,5 and 6 series as well as the Mini Coupe and the Rolls-Royce 102EX, the first electrical vehicle in the ultra-luxury segment. In addition, the company also launched a new sub brand BMW i that includes the i3 all-electric and i8 plug-in hybrid concept cars due for launch in 2013.How eer, as well as selling more products than ever and expanding production capacity, especially for the all-important China market, the company also kicked saturnine a number of strategic partnerships for the future. These included the start of the BMW Peugeot Citron Electrification conjugation venture, the acquisition of a strategic investment in SGL Carbon SE and the cooperation with Toyota Motor Corporation in basic research for battery cell technology.Although a significant manufacturer, BMW is not part of a larger company like its main competitor Audi. As BMW invests heavily in conversion to continue to produce the ultimate driving experience, keeping its power options splay is key, so as the shift towards electric continues to gather speed these growth partnerships are vital elements in the companys growth strategy.