International Corporation Essay

weighed down persuade cafe planetary founded in 1971, as one of the worldwide entertainment and dine brands, internationally- extremely praised harmony. It has a ne t bring of 122 signature backbreaking jar cafes in 41 countries and owns the worlds greatest collection of music memorabilia. Founded by two Americans, Isaac Tigrett and Peter Morton, they argon enterprising and music loving. Peter brought a corporeal understanding of the restaurant business, and Isaac brought many creative attributes and together they made the securely oscillate coffeehouse (The warm rocknroll coffeehouse Story, 2005). onerous Rock coffeehouse was an instant classic, entertain and root foring customers with its first-rate, but fairly priced occasional American charge, warm emolument and ever-present rock n bustle music and sensibility. They offer quality, classic American food in their unique, high-energy, music memorabilia-packed atmosphere. toilsome Rock cafe has finally become the worlds leading collector and exhibitors of rock n ripple memorabilia (The Hard Rock Cafe Story, 2005).Known for its collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, www. hardrock. com and Hard Rock Hotels and Casinos, Hard Rock Cafe International, Inc. is a totally owned subsidiary of London-based The Rank sort out Plc. Hard Rock Cafe International provides visitors more or less the world with a unique experience that combines food and merchandise with the largest collection of rock memorabilia on the world. Hard Rock Cafe has become a global phenomenon. (Adelstein, 1999) hoi polloi should keep their eye out as Hard Rock Cafe continues to take music into the next millennium, because at Hard Rock, music is unfeignedly the universal language. In latest years, Hard Rock has expanded its cafe limitations by reinforcing its music connection through music-related products and programs such as collectible and fashionable Hard Rock Cafe merchandi se, the Hard Rock Records music label, www. hardrock. com, Hard Rock Hotels and Casinos, and Hard Rock Live music venues. not only they can rock hard, they know how to throw a party. interruption celebrations for each bran- parvenue Hard Rock Cafe all around the world are started by live musical performances (About Hard Rock cafe, 2005). Hard Rock Cafe has been g all overned by a guiding service with law talent and honest philosophy, Love on the whole Serve All. Means a place where all consecrate unendingly been welcome, in spite of age, sex or class. Hard Rock Cafe remains amazingly faithful to its original intentions. Its rock n roll sensibility a Hard Rock Cafe legacy- remains at the very center of all Hard Rock restaurants and every increment hard work undertaken by Hard Rock Cafe.Classic American food, served up by a skilled, caring and helpful wait staff, is quiet down the order of the day at Hard Rock Cafe. And a their committal to widespread humanitarian causes unde r the banner Save the Planet- has helped learn Hard Rock a legitimate cultural force, from coast to coast, mere to continent (The Hard Rock Cafe Story, 2005). Nowadays, Hard Rock Cafe International, with Hard Rock Cafe at its center, is an entertainment and empty company that continues to success bountifuly expand the Hard Rock Brand through limitless music-related ventures.Hard Rock Cafe is innovating on a strategy wide modernization program for the 21st century and adding a young day part, a nightclub with live music. Hard Rock is shell known not for its food but for its atmosphere. The cafes ask for donations of music memorabilia and redeem the worlds largest collection of such. Time after time, their guests have told them that they are looking for an opportunity to make a personal, physical and sometimes even spiritual connection to the music and artists of their time.Then Hard Rock Cafe offer a entertaining, unique and groomingal look at the organic evolution of music, that can effects on world events and the emotional appeal and unending energy as told through priceless memorabilia, interactive displays, educated guides and self-guided tours (Hard Rock Cafe Announces Plans, 2002). For Hard Rock Cafe the biggest challenge lining reputable restaurant chains like theirs is losing their customer. In addition, there have been many new competitors, paying attention by a deplorable cost of livelihood and rising people, offering a comparable dine experience. Moreover, employee turnover has continued to increase.Fighting this situation, Hard Rock Cafe cherished to take improvement of their well-built brand image, combined with excellent customer service and constantly high food quality and to attract more customers from the mop up region (Hard Rock Cafe sets new dining trends, 2004). At Hard Rock Restaurant, to serves their customer they do not applied manual(a) of arms POS (Point of Sales) constitutions. The reason why The Hard Rock restaurant is do not make use of manual POS solution because it was based on manual processes, it was inefficient and costly to train new staff and introduce illogical revenue was nearly impossible.Before a new employee was ready to work on the restaurant floor, they have to follow the intensive classroom education for a week. From this activity expected, deliver the new wait-staff and cashiers that enable to memorize elongated information, from standard computer menu items and services options, to preparation alternatives, pricing details and integrated service policies (Hard Rock Cafe sets new dining trends, 2004). To be confident for the long term, The Hard Rock Cafe management essential to find a way to enhance customer service and smother the amount of time that customers had to wait for their orders.Moreover, they had to decrease on training costs, as well as organization more-effective profits controls and a process for cut throughing customer preferences and sales trends to advan ce productivity. To face a great give care disturbance in the technology industry lately, the restaurants study concern in selecting a new POS resolution was dependability. Not sound of the restaurants new systems, but also of the technology root delivering them. Then they use the new IBM technology-based solution (Hard Rock Cafe sets new dining trends, 2004).Hard Rock Cafe expects a full return on investment (ROI) for the new IBM technology-based solution. ROI expected can sheer the cashier headcount and staff training costs. Hard Rock Cafe wait-staff and cashiers can trust in rapid access to concurrent menu and pricing information to respond quickly to diners, by leveraging new functionality. Besides, human error during the order-entry process has been reduced to nearly nothing, resulting in weaken consistency, efficiency, and customer satisfaction (Hard Rock Cafe sets new dining trends, 2004).To constrain decision making about promotions, pricing and staffing, Hard Rock Caf e managers can track member of staff and customer activities, modify the company to collect precious business data. By that method, they can speedily identify popular items, advantage information to cross-sell extra menu items and track the preferences of common. The customers have seen the new technology and they often comment on the new modern system and Hard Rock Cafe innovative undertake to reform the dining experience.This will affect customer faithfulness over the long term by enabling Hard Rock Cafe to leverage unforgettable, first-rate service and the strong brand image to attract a bigger base of both visitor and local customers (Hard Rock Cafe sets new dining trends, 2004). To build financial system work well, strategy for the Hard Rock Cafe are ? They should touch the infrastructure and the existing corporate systems, ? They must invest in customer-facing programs ? They so-called to provide technologies that will drive traffic to Hard Rocks website (www. hardrock. c om) and from there to the restaurants